How Can Influencers Change The World?

What do we do on our days off? We start by binging on content by our favourite creators and then spiral down the internet rabbit hole. That’s how one of the DYT peeps stumbled upon a video this past weekend, and we just had to share it with you. Since it’s 11 minutes long and our attention spans are fickle, here’s a little background to warm you up. Using social media through the lens of an influencer 3.6 billion people worldwide are […]

  January 27, 2021

How Does Collaborating With DYT Benefit Creators and Brands?

We are a creator-first platform. That’s a glorified way of saying you are in full control. Always.  Once you download the DYT app, you can pick any brand campaign you love, create content the way you want, and earn from it after you hit post.  But, we bet, you already knew this? What we want to talk to you about here is the advantages creators and, therefore, brands, get by collaborating with DYT.    You get to create and earn, irrespective of […]

  January 25, 2021

How Brand Users Can Be Your Best Brand Advocates

Take the example of any cult brand- their values & identity are deep-rooted in their customers. It’s a result of the value they have created over the years that has helped to transform users into advocates. And that’s the secret mantra for growing your brand in 2021- recognize & nurture brand advocacy. WHO ARE BRAND ADVOCATES? Anyone who contributes online/offline to elevate your following is a brand advocate. Their types: CUSTOMERS: The ones who take out time to write long […]

  January 23, 2021

 Influencer Starter Kit: Apps To Up Your Social Media Game

On the outside, Influencer marketing might seem like all fun and games with brands spending large amounts of cash. But that’s not it. As right now the influencer marketing scene is quite different from 2019. There is a drastic increase in the number of influencers, thanks to the pandemic. Hence, the only thing that will give you an upper hand from the rest of the folks other than your content is your social media game.   That said, influencers are […]

  January 22, 2021

4 Tips On How To Create Great Content!

How to Create Great Content? As people who eat, sleep and breathe creators, we can exhaust a Yottabyte worth of memory on how to create great content. But it is always better to hear it straight from the horse’s mouth.  That’s why we spoke to some of our favourite content creators and asked them. Of the many content creation tips we got, these were the top five!   Invest in equipment when you can. Till then use a camera phone. […]

  January 20, 2021

 6 Best Practices To Earn A Verified Badge on Instagram

The ultimate status quo for any creator is to earn a ‘verified’ badge on social media. From Facebook to Twitter to Instagram to Tinder (yes, check it out), every platform rewards a tiny tick mark that holds the key to ultimate dominance. But sadly, you don’t win it easy. Especially, on a platform like Instagram, which has laid out certain best practices and rewards verification marks on a case to case basis. By definition, a verification badge is awarded to […]

  January 19, 2021

Performance Indicators Of Influencer Marketing Campaign

There are several key metrics a brand can track to measure the performance of an influence marketing campaign. That’s why this is a fairly long post and why we made it scannable. Why is it vital to track these KPIs?  Because they help you understand how effective an influencer collaboration was and what you should do for the next campaign.  Now jumping right onto the metrics.    Engagement Rate   This is the quintessential KPI for an influencer campaign. It […]

  January 18, 2021

6 Things To Keep in Mind Entering 2021 As An Influencer

Even before the inception of social media, brands were trying to trigger an emotional response from the consumers. They have been curating their communication by roping in celebrities for better reach and connect. The process resulted in a winning situation for them where audiences started advocating for the product for celebrity i.e- Sachin Tendulkar & Boost. But enter 2021,  where audiences feel spammed with celebrities singing praises about a product. The missing “trust factor” has paved the way for a […]

  January 12, 2021

The 411 On Food Blogging: Putting The Lens On Writing

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of sautéed mushrooms from all angles instead of relishing it. After all, a pretty food photo gets you a modicum of likes on Instagram. A beautiful one increases the count, and a truly delicious one gets you shares. The more appealing they are, the better the engagement.  It is safe to […]

  January 11, 2021

6 Myths About Influencer Marketing Busted

Influencer marketing can be a golden opportunity for brands looking to raise awareness, initiate discussions, and include some form of engagement around their product/service. But, it still makes managers scratch their heads in finding the best practices to work with a creator on a campaign. This right here, paves the way for myths that makes a brand step back from working with creators. After rolling out “2021 Influncer Marketing Trends”, we’re here to bust myths about influencer marketing that have […]

  January 8, 2021