Category & Tags

Where Is Influencer Marketing Heading In 2020? The Creator Side of the Story

Credible. Trustworthy. Authentic. And reliable. Creators of today are all this and more. And that’s why 92% of people rely on influencers for recommendations more than traditional adverts and mega-celebrities. Why are we tooting the creator horn? Because the year, nay the decade, is coming to a close and we wanted to end it with […]

   

  December 31, 2019

5 Content Ideas to Drive Holiday Engagement On Social Media

Between the Christmas fruit cake, eggnog and cookies, your plan for the holidays is to get stuffed on treats and merry spirit. But what about prepping your content calendar? Is it just as full of Christmas-themed ideas? The floodgates are already open. Instagram, Twitter, YouTube and Facebook are bursting with recipes, outfits, travel plans and […]

   

  December 23, 2019

Claim Your Words And -isms: Establishing Voice And Tone

People want to be heard. They want someone to listen and communicate in a manner that is not robotic. And that’s what established online influencers. Influencers fulfilled the human need to have empathetic relationships rather than CTRL C + CTRL V dealings. They were people who spoke to their followers with a real voice. Shorn of verbiage, it means the […]

  December 18, 2019

The 411 On Food Blogging: Putting The Lens On Writing

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of sautéed mushrooms from all angles instead of relishing it. After all, a pretty food photo gets you a modicum of likes on Instagram. A beautiful […]

   

  December 13, 2019

Balancing A Side Hustle On Social Media With Your Traditional Job

We, as is our invariable custom, commenced Humpday with a conversation – in our minds (Wednesdays tend to make us wonky). The topic that got our underpants twisted was ‘how do creators straddle the thin line of full-time work with social media careers?’ They do it all, and they do it well.  When there are […]

  December 4, 2019

Fashion Blogging: Traversing Beyond The Tried and Tested

How to style a white shirt 5 different ways? What to wear on a date night? How to tie a scarf like a pro? If you swipe through the lookbooks of fashion bloggers or Instagrammers, that’s what you get, a sea of sameness. That’s not to say that each fashion blogger is not unique in […]

  November 25, 2019

#BeAware: A Cyber Safety Manual

As social media grows with every passing minute, the threat it poses grows with it too. One’s privacy and cyber safety today is perhaps their most precious commodity. An increase in online frauds and crimes has compelled socially conscious brands to take necessary measures. However, cyberbullying and cyber crimes often go unattended despite appropriate measures […]

  November 22, 2019

Aesthetically Challenged? Here’s How To Change Your Content Style!

Pretty images. That’s all I need to be an Instagram influencer, right? Right *panicked*? Unfortunately, no. If you want to reach the heights of Lilly Singh (shout out to the original creator Superwoman), you need: Great content  Great aesthetics Great community It’s the one stuck in the middle that we explore today. You know those […]

  November 13, 2019

10 Indian Comic Artists to Follow on Instagram

Essential ingredients for a humourous day! Laughter is the best medicine and witty one-liners always crack the chuckle-looking-at-your-phone-code. These comic artists have their own defined design language and some of them share their experiences and tips regarding the comic content creation industry for beginners as well. What’s more? All of them are Indian and deliver […]

  November 7, 2019

10 Still Life Stylists to Follow on Instagram

 Instagram has given birth to a new culture of product promotions, but how do you make your product stand out? Quality attributes are one but if the product fails to attract the audience, none of its characteristics will matter.  An interesting still life or flat lay composition is the key to maintain an Instagram feed with […]

  November 5, 2019