November 2, 2019
Raising awareness on topics, issues and passion points is in our blood, but our souls belong to creators. After all, DYT is a creator-first platform. To that end, we curated a guide on creating content for YouTube.
With Instagram influencers becoming the buzzword lately, people have forgotten that the original creators started on the video-sharing channel. YouTube was the watering hole for content makers long before Kevin Systrom, and Mike Krieger even thought of Instagram.
If you’re new to the channel, then this guide is for you.
Think of it is a manual that helps build your brand on YouTube. It is broken into 2 parts. The first is an inside view. DYT spoke to an established YouTuber, Kritika Goel, to find out what it takes to make your mark on the platform. The second (which we’ll be posting in a few days) will deal with more comprehensive tricks and tips of the trade.
Get The Misconceptions Out Of The Way…
If you are thinking of starting a YouTube channel because companies will “just send you free stuff,” think again. Creating content for your channel is not as simple as pointing your camera and hitting record. It takes a lot of behind-the-scenes effort and editing before you can start monetising your videos and raking in the #InfluencerLifestyle.
…Then Just Start
From someone who has been at it for years, the advice on when to start creating content for YouTube is simple – just begin (after you have a blinders-off picture of YouTuber life).
Yes, there is a lot to learn before you can produce a quality video, but there is no “right moment to start.” A YouTuber is continually learning. With each video uploaded, you gain more knowledge, and your content gets more polished. As long as you work with the attitude of improvement, any time is the right time to begin.
Post Once A Week…
Kritika posts twice a week. But that’s her schedule, a creator with years of experience under her belt. A beginner’s schedule should depend on two factors:
- The quality of the content remains kickass.
- Your sanity is not being kicked in the a$$.
As long as the content is excellent and you can keep up with creating, editing and publishing it, post as much as you can. Ideally, one video a week is a good start.
…And Don’t Forget To Experiment
The one tip Kritika offers every YouTube creator is consistency. The one trick she stands by is experimenting. The online audience is deeper than the Mariana Trench and broader than the Amazon. You have to find your audience niche.
To do that, you need to experiment with your content “until you figure out what you enjoy making” and the audience loves watching. Plus, YouTube is one platform that keeps modifying its rules, so switching things up once in a while is the safest route to stay relevant.
Lastly, she says to keep the “focus on the quality of your content because as cliché as it sounds, content is king.”
Invest In Equipment, When You Can
YouTubers who have carved out their piece of land on the digital platform have tons of equipment. Kritika, for instance, uses Canon G7x ii, GoPro Hero 5, DJI Spark and a Sony A6500 with two lenses (Sigma 16mm and Sony 18-105mm). She has a whole parcel of tripods and mics to support the cameras.
But the beauty of YouTube is that you can start with what you have. If you scroll down Kritika’s channel, you’ll notice that the first 15 videos she posted are very different from the others. Why? Because she shot them on an iPhone 6S!
The rule of thumb is, to begin with, the phone or camera you have in hand and then invest in a better one when you can.
Edit, Edit, Edit
Not every shot you take is not meant to go on to the final video. Editing is the very lifeline of a YouTube creator. If you can afford it, then try a paid software like Final Cut Pro X. Kritika swears by it. If you don’t have the moolah, then a free editing tool like iMovie can do the deed too.
FYI, we’ll be talking about editing content (and other practical tips by our girl Kritika) in far more detail in the next post. Keep your eyes peeled for it.
We can exhaust a Yottabyte worth of memory on creating YouTube content, but it is always better to hear it straight from the horse’s mouth. Give these YouTube guides (1 and 2) a view before you start producing your first Video.