November 4, 2019
Reader Beware: This is the second part of our curated guide on creating content for YouTube. By all means, read on if you’ve landed here first; but we recommend giving the first one a skim too.
What’s the meat and potatoes of a YouTube channel? Posting quality videos consistently. We emphasised on this fact in the first part of the guide. Regular content uploaded at set times brings your followers back for more.
But is it enough to jumpstart a YouTube career? No, it takes a little bit more effort, and that’s what we discover here.
Essential Tricks To Producing YouTube Content
Learn Production Basics
What’s worse than not publishing video on the schedule? Publishing a video with terrible production. With every new learning and type of video, you open the chance to reach a broader audience. Ergo:
- Get to know the flattering angles. Be aware of how lighting changes the picture.
- Study different shooting styles. The tip here is to keep an eye on master YouTubers and take a leaf out of their books. Not every video has to be the talking-head style. One person chatting to the camera is excellent for reviews, but from time to time your followers need variety.
- Can’t afford a high-def camera? Then make sure you have ample lighting and a room where you can record crisp audio without background noise. FYI, Mac webcams, iPhones and even some top-notch Android phones can do wonders.
The Start & The End
Attention👏spans 👏are 👏minuscule. Do everything in your power to capture them by:
- Keeping the opening title short.
- Reducing the opening credits to the bare minimum.
As your video comes to a close promote something. It can be a creator, a product, a channel, your webpage, your socials or even another video. Put the interactive graphics of the end screens to full use.
The trick is to utilise the end-screen while you are still talking and offering information. If you add a link with after the fact and with just a solid colour background, the viewer is likely to switch to another video or channel.
Editing Is Crucial
What you put in the video is as important as what you delete. Editing is pivotal for YouTube content. To that end:
- Do not show the same footage again and again. If you have 15 great shots of a new, hip café in town, you needn’t include them all. Pick the best 2 or 3 and edit the rest out. Repetition is the easiest way to lose the interest of the viewer.
- Get rid of umm and ahh, segues from the topic to an unrelated one, and meanderings. The minute a viewer hears a long pause or boring monologue, their eyes will wander over to recommended videos.
Tags And Keywords Are Critical, Too
90% of the work a YouTub creator does is filming and editing. The rest 10% is ensuring that the audience can find your content.
- Use strong keywords in the descriptive title of the video. For instance, “Episode 1: Disaster” will get you zilch. On the other hand, “Learning To Be A YouTuber” will get you a few hits.
- Add tags to your video; they are great for discoverability. Carrying on with the example above, keywords such as #content creator, and #online influencer work well.
- That small description box below the video? Put. It. To. Use. Write an SEO friendly explanation of what the video is about. YouTube isn’t stingy on space, so don’t be paltry with your words but that doesn’t mean you have permission to wax poetic. Something catchy with links works best.
Collaboration Is The Key To Learning
Remember how we said trying different video styles is good for you? Well, collaboration with other content creators is one to go about it. When you work with other YouTubers, you get access to the information you can’t Google. From what camera is worth its price to the deals brands offer, collaboration is a font of knowledge. Plus, you expose yourself to a new audience niche, always a plus for any creator!
The Million Dollar Question… How Do You Earn?
To answer the question, literally every YouTube beginner wants to ask, we went directly to the source. DYT spoke to Kritika Goel, the spectacular lifestyle and travel vlogger, and she mentions three ways to monetizing the channel:
- YouTube ad revenue. The earning is trivial, but it’s partly under your control, which makes it a good starting point.
- Affiliate marketing. This is a hit or miss method. As per Kritika, some months the $ amount keeps piling and some months not-so-much.
- Paid promotions. Collaboration with brands makes a significant chunk of any YouTube creator’s earning.
How Do You Collaborate With Brands?
Before you go all “…but Kritika is an established content creator, she would have brands reaching out to her left, right and centre,” remember she was a beginner at some point. At the dawn of her career, Kritika pitched to a whole roster of travel firms and hotels.
Her advice on getting paid promotions and collabs is to email your target brands with:
- An introduction.
- What you bring to the table.
The latter is critical because no one will work with you, if you don’t prove that you add value to their brand. If you don’t have an email ID, try asking for the contact details through Instagram DM.
Creating Content For YouTube Is Not Rocket Science…
It may read like a complicated chem equation, but generating content for YouTube is not that hard, especially if you’re passionate about something. Pick material you can develop quickly and set up a tiny but permanent studio. Then start shooting. You’ll get the hang of it with time.
Remember, the hardest part is starting. The rest comes easy.