Category & Tags

Where Is Influencer Marketing Heading In 2020? The Creator Side of the Story

Credible. Trustworthy. Authentic. And reliable. Creators of today are all this and more. And that’s why 92% of people rely on influencers for recommendations more than traditional adverts and mega-celebrities. Why are we tooting the creator horn? Because the year, nay the decade, is coming to a close and we wanted to end it with […]

   

  December 31, 2019

5 Content Ideas to Drive Holiday Engagement On Social Media

Between the Christmas fruit cake, eggnog and cookies, your plan for the holidays is to get stuffed on treats and merry spirit. But what about prepping your content calendar? Is it just as full of Christmas-themed ideas? The floodgates are already open. Instagram, Twitter, YouTube and Facebook are bursting with recipes, outfits, travel plans and […]

   

  December 23, 2019

Claim Your Words And -isms: Establishing Voice And Tone

People want to be heard. They want someone to listen and communicate in a manner that is not robotic. And that’s what established online influencers. Influencers fulfilled the human need to have empathetic relationships rather than CTRL C + CTRL V dealings. They were people who spoke to their followers with a real voice. Shorn of verbiage, it means the […]

  December 18, 2019

The 411 On Food Blogging: Putting The Lens On Writing

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of sautéed mushrooms from all angles instead of relishing it. After all, a pretty food photo gets you a modicum of likes on Instagram. A beautiful […]

   

  December 13, 2019

Balancing A Side Hustle On Social Media With Your Traditional Job

We, as is our invariable custom, commenced Humpday with a conversation – in our minds (Wednesdays tend to make us wonky). The topic that got our underpants twisted was ‘how do creators straddle the thin line of full-time work with social media careers?’ They do it all, and they do it well.  When there are […]

  December 4, 2019