Category & Tags

Hacking Humans: Social Media, Social Engineering 2.0 And Its Impact

Books are the source of all knowledge. Read, read and then read some more. That’s what most of us were told. (Well, those of us who have crossed a ‘certain’ ripe old age.)  To all those parents, mentors and random strangers out there who said the words, ad nauseam; we beg to differ. Well, to […]

   

  September 10, 2019

The Effect of Social Media on LGBTQ+ 

Stans of OITNB (or Meghan Markle) will know who Laverne Cox is, those who don’t, here’s a crash course: Laverne is the transgender woman who cut a swath through stereotypes and glass ceilings. Why choose her as the introduction? Because she is one of the LGBTQ+ advocates leveraging social platforms to give voice to marginalized […]

   

  September 10, 2019

The Importance of Showing Up

For those who have been working their butts off and not quite reaching the mark, this is for you. I have this strong belief, rather faith, that the essential element needed to attain what you want to achieve is perseverance or what most of us appreciate as the Woody Allen quote: “80 percent of success […]

   

  September 10, 2019

The ‘Social’ Elections – They Have a Code Too

Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok Sabha elections. To be held from 11th of April, the counting is all set to happen on the 23rd of May. One part of me is thrilled to see the […]

  September 10, 2019

The Ethics of Influencer Marketing

Unless you are living under a rock, you know what influencer marketing is, and I don’t have to spell out the numbers to justify its multi-fold growth across the globe. What I am going to throw light upon, in this piece, is:   the impact it has the reason why it needs to be regulated […]

   

  September 10, 2019

The Chronicles of Influencer Marketing – The Rise of “Everyday Individuals”

It shouldn’t come as a surprise that influencer marketing has been alive and thriving for over 250 years. After all, for as long as people have been selling, there have been ways to influence the buying decision. Yet, when we heard the story of  Josiah Wedgwood shock was the station we arrived at on the […]

   

  September 9, 2019