Category & Tags

The Importance of Showing Up

For those who have been working their butts off and not quite reaching the mark, this is for you. I have this strong belief, rather faith, that the essential element needed to attain what you want to achieve is perseverance or what most of us appreciate as the Woody Allen quote: “80 percent of success […]

   

  September 10, 2019

The ‘Social’ Elections – They Have a Code Too

Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok Sabha elections. To be held from 11th of April, the counting is all set to happen on the 23rd of May. One part of me is thrilled to see the […]

  September 10, 2019

The Ethics of Influencer Marketing

Unless you are living under a rock, you know what influencer marketing is, and I don’t have to spell out the numbers to justify its multi-fold growth across the globe. What I am going to throw light upon, in this piece, is:   the impact it has the reason why it needs to be regulated […]

   

  September 10, 2019

Dear To-Be Influencer, Here’s How You Do It. Love, DYT

Anybody who believes the wide web of social media is a fad is #craycray. It is very much alive, and it is here to stay. If it was going to be lost in the mists of antiquity, tell us, will it have reached 1000 million active monthly users.  What does it mean?  Two things. One, any […]

   

  September 9, 2019

The Chronicles of Influencer Marketing – The Rise of “Everyday Individuals”

It shouldn’t come as a surprise that influencer marketing has been alive and thriving for over 250 years. After all, for as long as people have been selling, there have been ways to influence the buying decision. Yet, when we heard the story of  Josiah Wedgwood shock was the station we arrived at on the […]

  September 9, 2019