January 17, 2020
Navigating the current creator world is daunting. What’s even more daunting is reaching out to brands for collaborations. With the power of real creators with authentic voices rising, brands are getting inundated with collab requests.
So, how do you stand out from hoi polloi?
You find innovative ways to pitch to brands.
Short on ideas? Here are some.
5 Creative Ways to Get in Touch With Brands
A blind date or a date with someone who has been on your radar – which one would you pick? Barring the daredevils, everyone chooses the 2nd option because you know the date will not be a disaster of herculean proportions.
It’s not much different with brands. A brand is more likely to collaborate with a creator they are aware of.
How do you get on a brand’s radar?
Post about them and tag ‘em in videos, photos, stories, statuses and tweets. That’s the first creative way of reaching out to brands for collaborations.
P.S.: if brands see a corresponding bump in their traffic or sales dues to the tags, the chances of a collab panning out skyrocket!
Make it easy (and personal)!
Ya think you’re lazy AF? Think again. The ‘homo sapiens with full-sized aortic pumps’ working for the brands are just as lazy. They’ll collaborate with an influencer who makes the process as easy as possible (for them).
How do you do that?
First, give them access to all your social handles and key metrics on a single page or document. Second, show them your product. For instance, if you’re food blogger, send some hunger pan-inducing samples along with your pitch.
The brand will appreciate the personal gesture and the sample will prove that you indeed care about building a long-term relationship.
FYI, when sending samples get creative with packaging to catch their attention.
Do a joint-pitch
Brands really do look at your reach and engagement. So, if they get two influencers to work with simultaneously, they are more open to the idea. After all, 2 is better than 1.
What the eff are we hinting?
We’re talking about two creators coming together to pitch one brand. Let’s say you are a travel blogger and you know a visual creator. Instead of you reaching out to hotels when planning a trip to Europe alone, send a joint-pitch.
How does a dual-pitch help a brand?
Because both you and the other creator will provide coverage for the hotels, the exposure they get doubles. (Think your follower count + the visual creator’s follower count.)
How does it help you?
A teamed pitch lowers your odds of a brand rejecting the partnership. More than that, you’ll secure more prestigious collabs by reaching out to brands together.
Build a network through events
In the good ol’ days, when social media was but a dream and internet was crying-pooping infant, people found new jobs thanks to their network. Internet may have grown, but the value of networks is still the same.
Use it to your benefit.
Instead of the usual ‘Hi, I am creator who’d love to collab with you’ email, find an event where you can network with brands. No amount of DMs, Skypes and FaceTimes can replace a face-to-face meeting, so look for influencer meet-ups such as the Influencer Con. Conclaves like it are a fantastic way to increase your visibility to brands and gain fruitful collaborations not just with companies but with other creators too.
Be part of a creator community
Why does Tinder work? What makes Bumble thrive? Heck, how come Shaadi.com still surviving after 24 years? Because match-making platforms make it easy for all parties involved.
Umm, how are Tinder and Bumble related to reaching out to brands?
Simple, find an influencer platform/ creator community. Like the dating sites, creator communities are marketplaces where brands come to find influencers (and vice versa).
Networks such as DYT, already have paid brand campaigns on them, meaning you don’t have to go through the hassle of reaching out to brands. Plus, if a brand notices that your engagement rates are high, they may reach out to you for further work.
Finding A Brand to Work With
Creative routes to reaching out to brands are all well and good, but what if you’re still stuck on finding brands?
In that case, the quickest way is to stalk the social media feed of other creators. See which brands have sponsored a post and then pitch to them. Ten to one, these companies will look for other influencers in the foreseeable future.
Once you have a list of the brands you want to work with, find the contact details of their social media marketing manager or the PR executive. They are your best bets of cracking a collaboration. Use Google or LinkedIn to find the required email ids or better yet hit the email button on Instagram.