So Money Heist Season 4 launched and the Internet went berserk. Only the next day were all our feeds full of spoilers and memes. And while everyone is enjoying the show, we have some gyaan-daan to do. For those of us who want to be a successful creator, here is what the show had for you –


  • The Fuel Of Desire


The Professor had a grave desire behind the heist of the Royal Mint of Spain and the Bank of Spain. In the first case, he was paying homage to his father who died working as a bank robber to treat his ill son, young Sergio and in the second one, he did it for team spirit and to save one of his own.


Same way, if your journey isn’t fueled by a burning desire to succeed, you won’t last.



  • Know Your Strength And Leverage On It


The Professor knew his strength was off the battleground and more behind the scenes, coming up with strategies. He rather got people to execute tasks he wasn’t really good at while focusing on using his intelligence.


If you want to become an influencer, you can’t expect to be a “jack (or jane) of all trades, master of none.” It is crucial that you pick a niche that aligns with your image.

An easy way to select your niche is to evaluate your strengths and weaknesses. Choose a niche that allows you to showcase your strengths and hone your skills further.



  • Find a Greater Purpose than Money


Even the Professor wasn’t just motivated by money, he wanted to continue and fulfill the legacy his dad died trying to fulfil and get his gang member back. When things got really complicated for the gang and several lives were sniffed away, the money wasn’t really important to them anymore. Remember Berlin & Nairobi?


High-quality content is perhaps the most potent answer to the question of how to become an influencer. It is extremely important to publish unique and authentic content that resonates with your audience.



  • Branding your way to their heart


One important rule for the success of the heist was to avoid any bloodshed. Marquina had the most serious face when he addressed his team “the second any blood is shed, we’ll no longer be Robin Hood, but a bunch of plain punks.” 

Personal branding is the frontier for being an influencer. It encompasses how your audience sees and defines you.


  • Consistency pays down the road


When your goal is solidified and chunked down to a daily action plan, all you need to do is distribute the tasks in accordance with time. 

Publishing high-quality content on a regular basis is one of the most effective ways to retain your audience’s attention. When you deliver good content on a regular basis, it creates a sense of anticipation among your audience.



  • Collaborate with Other Influencers


A Lone Wolf is a dead Wolf. The Professor stood no chance pulling off the heist himself. 

When you are starting out, and still wondering how to become an influencer, partnering with fellow creators or with someone famous in your niche can be of great help. It gives you access to their fan base and allows you to attract them to your social media profiles.



  • Have A Plan


A goal without a plan is just a wish. Imagine the Professor and his group going into the Bank, capturing hostages, dealing with the police without violence and carting away all the millions without a plan?

If you have set a goal, plan. Build a website, host AMA’s, contests, go live, etc. but prepare an appropriate plan you can follow to achieve that goal.


Cover Picture Courtesy: Netflix India