May 6, 2020
For a seemingly simple question, the answer is awfully long and complicated.
Creating content is hard. What you see on social media is far from reality. It takes work, love, and care.
Given that every other person has become a creator in COVID-19 times, people are finally waking up to challenges of content creation and empathizing with influencers.
So, we thought what better moment than now to talk about the problems that come with creating content.
The 5 Challenges of Content Creations
Generating quality content
If words had weight, then that single phrase would anchor a ship.
The biggest challenge of content creation is consistently producing high-quality posts – posts like the picture of an egg that broke records.
On the surface, it sounds easy, but the reality is complicated. You need to:
- Come up with new ideas frequently.
- Transform them into engaging content.
- Execute it flawlessly.
The three require tons of time and effort. And if you are a budding content creator, it may also cost you actual money, or did you forget that micro- and nano-influencers pay from their pocket?
Cultivating consistent voice
Somewhere under the complicated strata of words and -isms, there are followers.
The second challenge of content creation is staying true to your voice, assuming you have already found yours.
When you’re producing content on different topics and for different channels (blogs, videos, Twitter, Instagram, podcasts, and whatnots), it gets tough to stick to one voice.
But there has to be an underlying tone connecting them all. Why? Because consistent voice equals familiarity, which equals more followers.
More than that, novel ideas are rare on the internet. If you’re making certain content and then defos someone else is too! To succeed, you need to give the content a fresh perspective – a touch that is uniquely yours like Kusha.
Finding creative freedom
‘Do this’, the words occur with the regularity of a leitmotif in brand briefs.
The third challenge of content creation comes when you start working with brands. Companies who have never worked with influencers tend to dictate and stifle your artistry.
Sometimes they ask you to change the message the content conveys (that’s doable), and sometimes they may demand an overhaul (not so doable).
Yes, it comes back to bite them, but you are left struggling to find creative freedom. And that’s why we loved working with Klairs; they gave all our creators leeway.
Keep you up till 0-dark-thirty and start work all over again.
Another challenge of content creation when you collaborate with brands is last-minute changes. Many clients will ask you to alter the posting time or hashtag involved. Such small tweaks are possible.
But there’ll be a few brands who’d want to change a part of the shoot or add in more posts or even completely redo the content. These tweaks take extra effort but come with no additional perks.
When it comes to changes in the eleventh hour, do make them if they match your voice. You’ve got a vested interest. If the campaign is a hit, your metrics will rise, which is always desirable!
Not sacrificing authenticity
It is almost impossible to keep your page the most honest place on the internet.
The last challenge of content creation is maintaining your authenticity. When you are constrained by campaign brief, time, and budget, staying true to your creator persona becomes harder.
The disbalance between paid and organic posts can further skew your genuineness. But you have to remember authenticity is the keystone of content creation and without it, what’s the point?
Never sacrifice it.
Creating Valuable Content Is a Tricksy Task
We specifically stayed far away from the problems the lockdown has brought upon creators. That’s a whole other pandora’s box.
The goal here was to commiserate with creators and show the world the problems they surpass to make just one post. Yes, just one post.
We leave you with a cute example that aptly sums up the challenges of content creation!