July 24, 2020
To curate or create?
Let’s settle this debate once and for all! Many have argued that one is better than the other.
Luckily the answer is not one or the other. The sweet spot is between the two.
The best example of this is Netflix. It’s an entity that has perfected both the creation and curation of content.
What’s the difference, exactly?
Think of it as writing a story and posting it online vs. compiling a list of book recommendations and sharing it for your followers.
Content creation is all about the original content that you create and then market to your audience.
Whereas, content curation lets you gather existing information related to a topic relevant to your niche and share it with your followers.
These are two things that Netflix does better than anyone.
Netflix Originals like Stranger Things, House of Cards, Orange is the New Black, etc. are examples of content creation. They invest billions of dollars into creating original content because they understand the role it plays in generating new subscribers.
Why Creation or Curation
The truth is, curated content and created content can’t replace each other because they complement each other. But here are some key points you can keep in mind.
Ideally, start off by sharing 40% created and 60% curated content and adjust it from there according to what resonates with your audience.
Curate Content From Trusted Experts
Not only this will help you grow your audience & establish yourself as a trusted advisor but it will also help you learn new things about your niche.
Consistency is the key
However, it is not possible to come up with original content to share on a regular basis. This is where curation comes into play. But don’t forget to add your original twist, insight, or opinion to it.
So pick up both, blend them together, give it your touch & do your thng!