August 14, 2020
Well, you’ve probably heard of the ‘The Pareto Principle’ otherwise known as ‘The 80/20 Rule’ which states that 20% of our activities contribute to 80% of our results! It suggests that if you want to save time while getting the best results, you should focus on tasks that drive productive outcomes.
People usually say that they don’t have enough time to spend on Instagram and that is why they use automation tools and engagement bots. While these may let you have a rapid growth of your page without spending a lot of time, it is not the best way to have genuine followers that will eventually turn into fans and into potential clients!
What Do You Want To Achieve With Instagram?
Instagram is a highly popular social media platform with a huge engagement rate. Many people use the app to gather followers for their business and it works fantastically for them. If your search engine optimization play is solid, the ‘discover’ feature of the app will drive a lot of people to your page.
Here, the central idea is to have genuine followers who are interested in your content, niche, or business and that will turn them into customers.
Even if you have a million followers but not even a single one of those followers is a purchaser, you will not be able to make money with your Instagram page and for your business. On the other hand, if there are five hundred people following you and 2% of these are highly engaged, this means that you have 10 genuine buyers which is a good start to make a living!
Through bots, you may get many followers but most of these people follow you only because you follow them. However, this is a great method to raise awareness. These people end up on your page following you but due to their low engagement, they may not turn into genuine customers! Thus, bots are a great way to build followers but such followers are not sustainable.
To Build Followers, Focus On What Matters!
To have an audience, let’s follow the Pareto Principle!
Simply focus on those things that matter on your Instagram page and leave the rest. This way, in a short amount of time, you will get the most productive results because 20% effort is equal to 80% result!
Therefore, spend little time on the app and focus on the 80% results. Eventually, you will have followers who would invest in your business. This needs 15 minutes of your entire day.
For better results, invest more time if you want! If 15 minutes on Instagram is too much, you should consider other sources of having customers for your brand because Instagram demands effort and time to excel.
How to be efficient in these 15 minutes?
- Avoid spending time liking the post of people you follow: To save time and efforts and to get better results, please do not like the posts you follow because it doesn’t do much for your page!
- Find pages and posts that are relevant to your brand by exploring the ‘discover’ section: conduct a random exploration on the app. Search by hashtags, locations, or influencers. Use any relevant tool to look for pages or posts important for your business.
- Leave a comment on such posts: come up with kind comments and begin with chain-commenting. Commenting for 15 mins straight should represent some 30-60 comments in total.
For a week that would be around 200-400 comments. When someone’s content has such a number of comments, the person will be intrigued to look at your profile and follow you!
If you are unsure of what to write then push the 80/20 rule and comment on only those posts which have a strong engagement rate.
Show the person that you’ve spent time on their content and that you care about their brand! Such high engagement accounts care a lot about their community and interactions.
They are likely to see your comment and so will their followers! This will lead to more engagement and will help your brand grow!
The 80-20 Method Will Increase Your Followers!
You can expect a high number of profile views and there is a high probability in the growth of your followers. It may not be as useful as a bot but the followers you get through this method will be genuine. This will help your business in the long term!
Organically, this is the best way to grow your audience. Remember, engaging time on the platform is very important and therefore consistency is a must! Make it a part of your daily routine. Sometimes, it is not about the numbers, at times, you have to go beyond the superficial vision and start caring about other genuine businesses!
The 80-20 Rule is a long process but it is indeed a productive one! So try it out and help your business grow!