Celebrities have a huge fan base, but you know who has a better fan engagement? Influencers! Today, influencers are no less than celebrities. Content creators on Instagram and YouTube are proving to be more reliable and impactful for brand advertisement, celebrity endorsements, and promotional campaigns.
Brands, after these high powered content creators for promotions, are now turning to ‘micro-influencers’. These micro-influencers are people with 1,000 to 10,000 followers on Instagram or YouTube.
They could be from any field- beauty, DIY, technology, fitness, fashion, food, yoga, tech, political science, education, and others. In the world of Instagram, brands are turning more towards the micro-influencers and calling them ‘promising starlets with higher conversion potential’! The engagement is cost-efficient and economical.
Also read: 5 Best Influencer Tools To Help You Do Your Thng!
Here’s why brands should collaborate with micro-influencers
Reliability and Relatability
The smaller the audience the better is the engagement. Micro-influencers have this huge advantage. The audience that they have are homogeneous people with similar interests, demographics, and age. This makes it easier for the brands to aim for a product or service that is completely intended for a specific group of consumers. On the other hand, macro-influencers have millions of followers with diverse tastes which decreases the intended impact of brand campaigns. With few but legit followers, the micro-influencers are more reliable and relatable. There is one-on-one interaction between the micro-influencer and their followers which helps give feedback quickly.
Authentic and Bonafide Content
Brands collaborate with celebrities whose ideas and values resonate with the vision and mission of their product. For a micro-influencer who has a straight follower base, minimal efforts are needed to research and create content for brand promotion because the content can easily be arranged with fans’ interest. Plus, the micro-influencers have better knowledge about their content which gives reasons for the followers to trust their brand recommendation.
Also read: How To Be Brand-Led For Greater Outreach
Affordable and Economical
Micro-influencers are more affordable and economical when compared with macro-influencers. Brands invest more with macro-influencers because of their huge fan base. Some of these investments do not produce the desired results. On the other hand, there are many brands that cannot shell out gigantic amounts on unsustainable campaigns. With their collaboration experiences with macro-influencers, brands have shifted their attention and are now more focussed on reducing the inherent risks of campaign failures and losses. Affordable and economical engagements matter more to them than the number of followers. The credibility speaks the most.
Also read: The Rise Of Content Curators