Making Instagram accounts public is really important for a creator, so that everyone can see the posts, like them, and leave comments and one can grow as a creator. But that also means every few days or so, you get followed by an account that’s clearly a fake account, also known as a bot. The accounts that typically have incomplete bios, only a few followers, and some really random photos, if any photos at all.

Obviously, there is a whole selling and buying process which was exposed by The New York Times too, and buying them is cheap and easy! According to the 2018 data by The Information, there are around 95 million bots on Instagram. Not only these bots hamper the engagements but the majority of them can crack passwords and even carry viruses.

One thing is clear, people don’t like bots at all, and we all have the superpower through which we can tell when a like, follow, or comment is fake. And keeping one’s account safe is more important than any number of followers

Catering to these concerns the platform has rolled out new authenticity measures on Instagram so that the content we see is authentic, coming from real people, not bots or others trying to mislead us.

What is the result of authenticity measures on Instagram?

They have started asking people who are actually behind an account. But relax! It’s only when they see a pattern of potential inauthentic behavior. They will be looking at a range of signs, hence most people won’t be affected.

The major signs are:

  • Accounts potentially engaged in coordinated inauthentic behavior
  • Followers are in a different country to the account’s location
  • Signs of automation such as bot accounts

Once the review is completed, after 30 days, IDs will be stored securely and deleted within 30 days and won’t be shared on the person’s profile as pseudonymity is still an important part of Instagram.

Now, create good content, grow your page, and do your thng!