October 6, 2020
Imagine if your onlines classes and meetings were conducted by Ayushmann Khurrana! I bet no one would have gotten bored or wanted to run away. Everybody would have had a big sly smile on their faces waiting for only his class or meeting! Well, that ain’t happening but thanks to KitKat we got a glimpse into this weird fantasy of ours!
The new ad released by KitKat features the dynamic young actor playing the role of a professor who is teaching Accounts to his students. He cracks jokes to get the attention of his students but all in vain. An idea strikes his brain! He goes for a break, eats Kitkat and returns with an idea that works beautifully for him. The ad is conceptualised by Wunderman Thompson.
The Director- foods and confectionery, Nestlé India, Mr Nikhil Chand said, “Over the last 25 years, KitKat, with its positioning of ‘Have a Break, Have a KitKat’ has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers.
Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying. The campaign highlights how, when at times, ‘the new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause with the deliciousness of a KitKat break to gain a fresh perspective on situations that they may be faced with. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the new normal brings to their lives.”
The creativity that this ad entails is commendable. The idea of featuring Ayushmann Khurrana is doing wonders for KiKat! This ad will for sure make you want to attend his classes even if the subject he teaches is Accounts!!
Cover picture courtesy: Ayushmann Khurrana’s Instagram