October 30, 2020
Brands have found a new voice by working with creators. They can scale a brand campaign to newer heights by helping your brand reach new followers. Working with content creators should be the top priority in your marketing strategy, for it is one of the effective ways to reach out to the masses.
If not, you’re missing an opportunity to grow your audience, for they advocate for a brand’s success.
Their audience trusts them, shares beliefs, and aspires to be like them. Therefore, whenever you plan for a campaign, roll out a strategy keeping in mind the creators.
But here’s the thing- you need to first create a kickass brief for the creators.
Or else, you won’t inspire collaboration.
Yes, in order to have a successful campaign with creators, the brief needs to be pitch-perfect.
And if you have no clue about creators’ brief, read on, for we have curated exclusive tips to collaborate with creators.
To find creators who can scale your campaign, you can also connect with us.
Create A Hero Image For Your Campaign
Your launch image is the hero of the campaign. It will rule your story and will be the first communication to creators. You don’t want it to be a miss! Create an exclusive image, highlighting your brand and product. Integrate the working or functionality aesthetically. And voila, you’ve successfully crossed the first hurdle!
Pitch Perfect Logo
How many times do we see distorted or stretched logos on creatives? It’s a disappointing practice. Ensure a distinctive logo on a white background, leaving adequate white space in corners for breathing. You can invert the color of the background if the image is square, dark, and clean.
Integrate a Clear Call to Action in Creatives
Without a clear call to action, your creators will find themselves lost. You have to identify the content you’re looking for and then plan a CTA accordingly. This will guide your audience and creators, and take you a step closer to achieving the campaign goals.
Outline Your Submission Strategy
Any content that’s produced for your brand, creates your identity. You cannot accept the content you wouldn’t post yourself. Define a clear list of do’s and don’ts – about the creative freedom, shot size, product integration, etc., which will help you draft clear & precise submission details.
Inspire Creators with A Mood Board
Your mood board will form a base for the creators, and thus, for the campaign. Do not compromise on quality, authenticity, or creativity. These are the pillars, which can be combined with aesthetics to create an inspiring mood board for your campaign.
Following these tips will help you create an excellent creators brief. Need help in creating campaign briefs or connecting with creators? Download the Do Your Thng app today.