November 7, 2020
Today, it makes the most sense to have creators at the center of your marketing strategy. It is a definite way to guarantee a campaign’s success. Working with content creators adds authenticity and scalability to your campaigns, as they generally have a huge follower base. Brands are realizing their potential and even micro creators can work wonders for the brand, by making you reach the intended audience.
Working with a creator is lucrative & easy, but you need to mind a few things in order to better utilize their influence. Like creating a kickass creator’s brief is the first thing that you have to figure out, but the bigger elephant is “repurposing”.
Let’s talk more about how brands can repurpose creator content, but first…
WHY IS IT CRUCIAL TO COLLABORATE WITH A CONTENT CREATOR?
For Cost Cutting Campaign Budget: Forget about spending large sums on the production, casting, and execution. Once you collaborate with a creator, one takes full responsibility for content deliverables. It’s a time-saving and budget-friendly method.
For Creating Spot On Content: They live & breathe to create content, and have built their audience after spending a huge time on experimentation. Working with creators will ensure that you create kickass content, bound to be appreciated by the audience.
For Penetrating Larger Audience: They enjoy a huge following and their content leads to greater discovery. Your brand will get a chance to reach a larger audience.
For Creating A Long Term Value: Today, users care more about authentic social media accounts endorsing than a celebrity. If a creator advocates your brand, their audience automatically starts reciprocating. This added trust will guarantee a campaign’s success and create a long term value.
Back to the topic- Effective ways to repurpose creator content!
1- Brand Social Handles
Think about it- no more brainstorming for a creative that rakes in good engagement. You can simply repurpose a creator’s content on your Facebook, Instagram, Twitter, or any social media handle. It’s the easiest and most functional way of repurposing for maximum impact. Don’t forget to mention the creator’s account in the description.
2- Advocating on Emailers
Let’s face it, cold emails are like two faces of a coin. There’s a 50/50 chance that can lead to success or failure. Using a creator face in an email marketing campaign will result in the former, as they are more recognizable & trustworthy and they tend to create more engagement.
3- Website Content
An effective way to increase traffic on the website and to keep the visitors engaged is by using a creator’s content. It will make the audience glued to the page, which offers an opportunity to create impactful communication.
4- Paid Posts on Social Media
Let’s face it, we do not go to shopping sites to buy stuff, we are more interested in what the celebrities or creators are wearing. By showcasing creators content in the feed and integrating it with a shopping feature will work wonders for your sales. This repurposing method is the most lucrative one out of the list as the audiences love to spot their favorite creator sporting a brand’s products.
To read more about content creators or connect with them for a campaign, connect with DYT.