Category & Tags

Influencer Marketing Lessons from 2019, A Throwback!

As 2019 came to a close, we spoke about the influencer marketing trends creators should look out for in twenty-twenty. Then we realised that the muse ditches creators at most crucial of times. So, to get the creative ball rolling, we gave you five social media trends that make sense for 2020. But growth is not merely […]

  March 16, 2020

Do’s And Don’ts Of Phone Photography For Creators

Creators taking the baby steps in the world of influence don’t have the moolah to buy a fancy camera. Neither do they have the time to learn the ins and outs of photography. Thankfully, the makers of iPhone (and some Android mobiles) have made #influencerlife much easier.  Have you seen the lenses on some of […]

  March 14, 2020

5 Gaming Influencers To Follow In 2020 FTW!

Early adopters say that they always knew gaming would explode. That may be the case, but for most of the world, it was a light-bulb moment. One day people were nostalgic about how fun it was to play on consoles and PCs and the next they realised you could make a profession out of it.  Chances are, […]

  March 13, 2020

Is Meme Marketing The Way Ahead?

Mnemonics (think: learning the periodic table), listicles (think: BuzzFeed articles) and Stories (think: Snapchat), each one of them progenerated because Millennials understand things when offered in succinct packages.  So, right of the bat, we clarify: yes, unequivocally, memes are the way ahead. Now that’s out of the way, let’s look at why. A Bit of […]

  March 11, 2020

What A Woman Wants

– We finally talk about it.   I can give you a number of reasons why you should stop reading this right now. #1 I’m a woman. #2 This is not an erotica. #3 I will be expressing my opinions on a lot of things. #4 I will be talking about feminism. #5 I will […]

   

  March 9, 2020

Body Positivity – Is It Important To Spread Awareness On Social Media?

Jiggly arms have been the bane of existence for a lot of women. As you try on a sleeveless dress or top, you question your breakfast, lunch and dinner choices. It’s the perfect “a moment on the lips, forever on the hips” instance but for the arms. To all those girls, we say listen to Jameela […]

   

  March 3, 2020

The Best Influencer Marketing Campaigns In 2019

You can deny climate change. You can dismiss the prevalence of fake news. And you can even dispute the horrendous steps men in power are taking.  What you can’t deny is the power influencers hold over the present generation of consumers.  And it is rightly held.  Genuine content creators give honest reviews and build an […]

  February 26, 2020

5 Social Media Trends To Watch Out For In 2020

When you think about it, the birth of social media was about connecting at a personal level with people you knew or used to know. That’s what Myspace, Orkut (dead & gone now) and Facebook were all about. Over the years, the social media landscape changed, but in 2020 we feel that it will return […]

   

  February 19, 2020

10 Cake Bakers on Instagram from Delhi

“Sells like hot cakes” Courtesy of social media, our lives have become so much simpler. In this case, much more flavourful. Cakes are a part of our culture now. However, they either cost a fortune or do not look blog-worthy. These 10 Bakers on Instagram from Delhi have redefined the art of baking with their […]

  February 17, 2020

Email Marketing: The Why and How of it!

“Do more with less” is the mantra, all marketers go by in today’s time and age. Not only does one need to connect with their audience personally but also be mindful of the budget. Reports suggest that of the many marketing tools and techniques there are, none has the power and longevity of emails. Modern […]

  February 12, 2020