Category & Tags

6.1 Billion KpopTweets & BTS Emerges As The Most Popular Creator in India

“Don’t look back, We have found our destiny, Because all this is no coincidence, DNA, we have found our destiny”, goes the lyrics of DNA, a popular song by BTS, which stands at 1 billion YouTube views, and is growing by the second you read. Kpop has scaled to unbelievable heights over the past decade. […]

  November 3, 2020

Don’t Ever Give Up: AMA With Grish Majethiya

There is no right age to be a content creator. Talking to Grish Majethiya proved it. He is the youngest guest I’ve had the chance to host on an AMA session. At 16, he is already an entertainer, creator, actor and winning a trophy at Dramebaaz Season 3. How does he manage acting, content creation and school? […]

   

  November 2, 2020

How To Recreate That Lost Workplace Humour Virtually

With the emergence of the COVID-19 pandemic, businesses all over the world are forced to shut their physical operations and work remotely. People are now working from their homes. While from a business point of view, it is essential to coordinate and communicate, it is also important to stay connected to your colleagues. Due to […]

  October 30, 2020

5 Tips to Create Kick-Ass Creators Brief

Brands have found a new voice by working with creators. They can scale a brand campaign to newer heights by helping your brand reach new followers. Working with content creators should be the top priority in your marketing strategy, for it is one of the effective ways to reach out to the masses. If not, […]

  October 30, 2020

The Follow-Unfollow Instagram Hack For Growth

TL; DR: Don’t be fooled by what others say; it does NOT work! If you’ve been trying to hack Instagram and gain more followers, there is one method that seems like a no brainer. Follow dozens, if not hundreds, of accounts in your niche and then unfollow them a couple of days later. Called the […]

  October 28, 2020

Celebrities, Face Packs And Beauty Secrets

Beauty creators. We don’t know about you, but we, the peeps at DYT, follow them faithfully. Since the lockdown, that following has become almost religious. They saved us from the havoc anxiety played on our skin and get in the much-needed #metime. So, at dark-O-thirty last Friday night, we went deep down the internet’s rabbit […]

  October 28, 2020

5 Super Campaigns From Australia & New Zealand That Fueled Positivity Amidst The Lockdown

Let’s face it, right now, we yearn for positivity. We are desperate for a little sunshine as there’s so much happening all around the world. And we are left to ponder, surrounded by the four walls. Yes, the growing uncertainty of the pandemic has left us anxious. Especially, because of the way information is getting […]

  October 27, 2020

Don’t Be An Influencer, Be An Advocate

If you want campaigns and grow your audience, it is time you become a brand advocate and not merely an influencer. In the past few months, every time I talk to a brand for a campaign, the meeting ends up as an explanation of advocacy marketing – the thing that makes us different.  At the […]

   

  October 26, 2020

5 Creative Ideas For Content Creators To Beat Coronavirus Anxiety

Let’s face it, the global pandemic of coronavirus is here to stay. Even when the trends have observed a ray of positivity, it’s suggestive that we might have to accept living in the new normal. At least, until the vaccine arrives (we had to mention this)! Most of the research shows that we have defaulted […]

  October 24, 2020

Are Videos Important in Influencer Marketing?

Hell yes! Videos are not just important; they are mandatory for both creators and brands. 70% of India’s data usage happens on online videos. Did you know that?  We sure didn’t and we were gobsmacked. Isn’t that too much? But then we realized 1 in every 3 people watch videos, and on average 67 mins of […]

  October 23, 2020