January 8, 2021
Influencer marketing can be a golden opportunity for brands looking to raise awareness, initiate discussions, and include some form of engagement around their product/service. But, it still makes managers scratch their heads in finding the best practices to work with a creator on a campaign.
This right here, paves the way for myths that makes a brand step back from working with creators. After rolling out “2021 Influncer Marketing Trends”, we’re here to bust myths about influencer marketing that have been hindering the collaboration between brands and creators.
Myth 1: Reach is testimony of a creators influence
A big creator with a million followers cannot deliver results like a macro one who maintains a small but active following. The audience of such macro or niche creators can work wonders for your brands.
Myth 2: All creators are same
No two creators are the same, even when they share a similar voice or create content in matching formats. Focus on finding a creator who shares the same ideology & interests like your brand. Ditch ‘reach’ for ‘relevancy’ before narrowing down on a creator for a campaign.
Myth 3: Creators are Freelancers
Creators are your partners. They have faith in your product and are collaborating to amplify your message creatively & naturally. Don’t treat them like regular employees and make the work process more interesting (than controlling).
Myth 4: You need Diamonds to enable influencer marketing
After a million experiments and sheer hard work, a creator wins an audience. They have built a brand of their own and big influencers may charge similar to celebrities but it’s still cheaper to work with most influencers (trust us).
Myth 5: Influencer marketing works only on social media
Using creators face and voice in other marketing channels will drive better results for a brand. These creators are best at creating natural content and their familiarity with the audience delivers results similar to working with a celebrity.
Myth 6: More The Influencers, Merrier the impact
Numbers do not guarantee numbers (ROI) in influencer marketing. You need to have relevant creators advocating for your brand to achieve impactful results
Final Verdict: Do not think twice, but research well before working with a creator to get the best of influencer marketing. Do know about relevant creators for your brand/campaign, connect with DYT.