February 22, 2021
A recent study revealed that approximately 28 percent of content creators and influencers stated that they do not know how much compensation they should ask from brands. In fact, several influencers and content creators reported that it is the biggest challenge they face when working with brands and advertisers.
It is true that negotiating with brands for Instagram collaborations and blogs can be quite challenging especially when you are a newbie. Some brands may try to lowball content creators, which is why you should learn how to negotiate with brands wisely. Here are five simple and effective tips on how to negotiate with brands as a creator.
Ask If The Brand Has A Budget
It might come as a surprise to many readers when they hear that several content creators often forgot to ask the budget question to clients. It is best to ask the brand if they have a budget in the initial stage of the process because it will help them to realize that you want to get paid for your time and effort.
Know And Show Your Worth
You should show the brand how you can help them to get better online visibility or reach. You can start by showing the number of reach, engagements, and likes you are getting on Instagram or any other platform. This will help the brand to understand what you are bringing to the table.
Don’t Let Your Emotions Get The Best Of You
As mentioned earlier, there will be several brands that will surely try to lowball you. Some content creators and influencers may take this personally, but it is best to remain professional. This is because you don’t want to leave a bad impression with the brands.
Set realistic Expectations
It is important to be very realistic about your expectations when you are negotiating with a brand. You must ask the brand what they are expecting from the collaboration and be honest with them on what you will be able to deliver.
Don’t Be Afraid To Say No
If the compensation offered by the brand doesn’t seem fair to you, then it is best to decline the offer politely. There are several brands out there and you will be able to get a better deal from some of them, which means that you don’t have to say Yes to all brand offers.