April 26, 2021
An Instagram Audit is basically spring cleaning but for your feed. It provides you with an opportunity to analyse your content and make sure every post you make, reel you create and IGTV you publish has a purpose and is supporting your objectives.
Here’s how you can do it
1. Set your goals and identify your KPIs (Key Performance Indicators)
It’s important to identify your marketing goals and understand how these goals play a role in your content and your Instagram goals. It is also important to make sure you can measure these goals accurately.
2. Assess your Engagement Levels
Engagement is ultimately to ensure that you are having a two-way conversation with your followers. This may be through DMs, comments, story features. This will help you build a community with your followers and like-minded creators on Instagram, which will help you create better content. Here’s how you calculate your engagement rate?
3. Review the content you share on Instagram
You and I both know creativity is the key to do great on Instagram. Make sure your content is well-rounded and holistic to your goals. Understand Instagram trends and identify ways in which you can use these trends to your advantage. Instagram also provides a great opportunity to experiment. With its varied content formats, one always has the opportunity to experiment with new ideas and see how they perform. IF they perform great? Congratulations you just started a new trend! 😉
4. Check your voice and aesthetic
Once the content formats have been understood it’s time to establish your voice and the aesthetics for your grid. These create a strong first impression for your followers and (stalkers?). Put up a great profile picture and focus on your highlights. Make sure you update your highlights regularly. Choose a profile picture and highlight covers that represent you and your aesthetic.
Another point to note: Make sure your profile name across platforms is the same. This will help improve your discoverability.
5. Pick the right Instagram Bio
150 characters might be limiting, but it provides you with an opportunity to capture your profile viewers with two lines. Make sure it captures the heart of your content. Use the clickable link feature to drive traffic to your other platform profile or website.
6. Review your growth strategies
Cross-promoting content with your other platforms, using the right hashtags are some growth strategies you can begin with. They will help you reach a wider set of audience. Work alongside other creators, collaborate with brands and host giveaways to drive your growth further up!
7. Assess your hashtag strategies
Using the right hashtags for your content can help you reach a multi-fold of audience across the world. This will also help Instagram understand your niche and help you reach the right kind of audience.
8. Analytics Reports pull you to the finish line.
Go beyond insights for each post. Use the crucial Instagram metrics such as best time to post, location of your audience, age of your audience to assess your content and audience from time to time. This will help you understand why some posts might be underperforming while some other posts are doing really well.
To collaborate with brands, understand content creation and stay updated with new campaigns download our app Do Your Thng today!