July 9, 2021
4 ways YouTube can be your build-a-community
YouTube has been around for a long time, and it’s here to stay; it won’t be an exaggeration to say that YouTube is one of the first social media platforms we have encountered.
YouTube is usually just contained into a video content hosting platform; when we do that, we forget the several influencers who garnered celebrity status by creating communities by starting as YouTubers.
Some examples would include Brad Mondo, who has a passionate community who love anything and everything about hairstyling; Hyram with his skincare community; Alexa Polidoro, the internet’s favorite French teacher and many more.
In fact, recently, there has been a type of reverse osmosis with many celebrities using the platform to create and engage with their audience. Examples would include actor Jeremy Renner, Zac Effron K-pop star Mark Tuan and many more. The reason for this is simple; YouTube creates a community of loyal audiences who are engaging and connecting.
How does YouTube create a community?
At a time when social media apps are popping left, right and center, YouTube still manages to have a stronghold when it comes to connectivity. Here’s how you can use this to your advantage
They find you
Unlike other social media platforms, people don’t always go to YouTube to just scroll through or to pass time. There is a variety of content on YouTube that is searched for by people.
So if you have anything to offer, rest assured that there is someone who just might search for it.
This doesn’t mean that you won’t have to work hard to create a community on YouTube; you might have to work harder. But there’s more possibility that someone might look you up.
Not everyone has a YouTube channel
Everyone with a Gmail account has a YouTube account but not everyone has a chance, this is what sets it apart from other social media platforms. When you start creating content, you become the leader of your community, even if it begins with one or two people, you already set yourself apart, and ready for community building.
Set category of content
If you look at the names listed above, you’d find that all YouTubers although might have varying content, they are primarily known for one thing, which defines their community.
Lily Singh may now be known as a late-night show host, but her primary niche on YouTube was comedy.
James Charles may have taken up singing covers of songs, but he would first be known as a beauty YouTuber.
This is what YouTube does, it allows inclusive varying content but encourages a primary category. This helps in creating a loyal audience who would come back for the same content.
There’s not a lot of scope for copy-pasting on YouTube, if your content is not original, you’d be called out for it. Which is a mark of a very active and engaged audience.
YouTube can be a considerably harder platform to set your feet on, but its merits are worth it. YouTube has a considerable personalized reputation which can open more doors for a content creator than other social media apps.