If you are a content creator, then you might be familiar with the term influencer media kit.

However, if you are a newbie content creator, you might not have a clear idea on what a media kit really is. Most brands ask influencers for it.

What is an influencer media kit?

In simple words, a media kit can be defined as a portfolio or resume. The best thng about media kits is that they allow brands to know the following thngs about the content creator without wasting too much time: 

  • The quality of the content
  • The type of the content 
  • An estimate on what the numbers of the content creator are across popular social media platforms 

Why you need an influencer media kit?

If you are a content creator who still doesn’t have a media kit, then it is best to consider having one because it will help you to enjoy the following benefits. 

1. Helps You Save Time

One of the obvious benefits of having a media kit is that you will be able to easily showcase your work, stats, and niche to brands. This will make it easier for them to decide whether to work with you or not. 

2. Allows You To Show Numbers 

Numbers are important for businesses and they will surely like to see how your content is performing across multiple online platforms. A media kit presents you with an excellent opportunity to display your numbers to brands. 

3. Helps You Create A Good Impression 

It might surprise many readers when they hear that several content creators do not use media kits. So, using one will help you to easily stand out from other content creators along with helping you to create a memorable first impression. 

4. You Can Add Terms & Conditions

In most cases, you will talk to brands about your terms and conditions only after a while. You can easily avoid this and save time by adding terms and conditions, product/service details, payment info, and other details on your media kit. 

5. Influencer Media Kit Acts As A Business Card

Most brands will have several questions like who, why, when, where, and what when someone reaches out to them. Content creators with media kits will be able to easily and quickly share answers to the common questions of businesses without any hassles. 


Those were all the reasons every influencer needs a media kit. Need help making it? We wrote a whole post about it!