August 27, 2021
By now you would probably already know what sustainability means with the increased awareness around it in recent years.
With the fashion industry being the worlds second-largest polluting industry, sustainability in recent years has taken up importance amongst influencers and fashion businesses. Here are some ways Influencers use their platform to contribute towards sustainability:
Thrift shops have always been around but ever since the pandemic came into the picture, there has been a blowout of thrift shops around the globe. Most of them function online through Instagram. They focus on selling pre-loved clothes and reject pieces.
Thrift shop purchases inspire individuals to hunt for interesting pieces that are new to them but have been pre-loved rather than tossing away clothes. Purchasing pre-owned apparel is no longer only a means of purchasing stuff; it has evolved into a way of life. Those who are dedicated to buying from thrift shops take pride in their beautiful purchases, and the hunt for unique finds has become part of the excitement.
A lot of influencers have started solely purchasing from thrift shops and have gradually stopped purchasing from fast fashion brands.
Educate Their Followers
One of the most important ways that Influencers and Creators contribute to sustainability is by using their platform to educate their followers about the issues at hand, mostly through Instagram.
Creators have sparked a discussion about sustainability, allowing people to interact with the subject in ways they haven’t previously by providing inspiration and showing their followers how to shop more responsibly on their Instagram feed. Creators are also addressing bigger problems and supporting fundraisers and events that have a good impact on sustainability within the fashion industry.
Participating in clothing swaps is another way that influencers and creators are contributing to sustainability. The idea behind exchanging clothes is that people can trade their clothes when they get bored of them, rather than throwing them away and contributing to the fashion industry’s significant waste problem. Creators all around the world are either conducting their own clothes swaps or letting their followers know about the ones they’ll be attending.
While this may not always address the issue of consumers buying garments from fast fashion stores, it does help encourage people to switch to a sustainable lifestyle and contribute towards sustainability.