September 16, 2021
As the craze of bitcoin and investing takes Gen Z and millennials by storm, a new category of creators has gained popularity – finance influencers or “Finfluencers.”
What initially started as a simple idea of raising awareness about personal finances now has its own space on the internet, attracting followers from different fields.
However, the category is new, and the awareness amongst people about investing is still rooting in. So, if you’re thinking of becoming a fin-fluencer, know that the struggle to succeed is comparatively tougher.
But hey, worry not! After stalking the accounts of some popular finance influencers, we bring you a compilation of tips. Each one will help you break the mould and be a successful creator in the finance field.
Money is a sensitive subject for almost everyone. Most people don’t believe others easily when it comes to financing or investing. On top of that, unstable stock markets, uncertainty around cryptocurrency and regular news of fraud schemes have further weakened trust. So, focus on establishing your credibility first. Only then the audience will value your advice and visit your blog regularly.
Regularly check changes in the market, tax laws, stocks and other finance-related updates. Also, pay attention to where people are aligning more in real-time. They will visit your page again and again only if you provide them with first-hand information and before anyone else.
Establish a connection
In today’s digitised era, social media audiences value creators that are relatable and approachable. It is the primary reason for the rising popularity of creators who make real-life inspired content. So don’t just post finance-related information. Maintain a bond by providing consistent updates on how you manage money or what you would do in specific situations. Respond to comments, reply to messages and conduct “Ask Me Anything” sessions consistently.
Tell a story
Instead of simply posting numbers or formal news updates, tell a story. Your followers can get those from news portals too. Instead, create more engaging content, including aspects like why it happened, how it could impact them, and what to do in this scenario. This will make your content more interesting and informative for the audience.
Influencer marketing in the field of finance is still very new. Most of the creators are figuring out what works and what doesn’t. However, this also means that you could get the first-mover advantage. Just keep the points we mentioned in mind and do what you do best!