Instagram Television, or IGTV, is one of the oldest and most classic among a myriad of Instagram features. First introduced in 2018, the long-form video content with a range of 1 to 60 minutes has lost some of its charm.

Short-form content, courtesy of TikTok and Reels, has given way to shorter attention spans. For you, that means a never-ending quest to win the audience’s time.

But we say IGTV still remains an undisputed winner when it comes to certain types of content. 

6 ways content creators can utilise IGTV 

There are some creators who’ve unlocked the value of IGTV to magnify their visibility. We dug through them to find out what they are and how you can carve a space by leveraging them.

  1. Time to display creativity 

They say, “Time is your most prized possession.” It is the most precious gift you can give someone else. And IGTV does exactly that. 

While Reels or Shorts push you to squeeze your ability into seconds, IGTV gives you the time to put your best foot forward. You have the liberty to take your own sweet time. 

So, pick topics that are extremely difficult to correctly convey in 30 seconds and make an IGTV. Creators like Dolly Singh do it all the time.  

  1. Ideal for specific content types      

Informative content is rendered ineffective when you’re constrained with time. It shines through when you give the audience the time to understand and process it. That’s why IGTV is the star when it comes to:

  • Tutorials
  • Q&A sessions 
  • Product reviews
  • Brand recommendations

You can even use it to post long Live sessions you have saved. They do wonders when you are not feeling your most creative self but also want to engage with your audience.  

  1. Upload a periodic series  

IGTVs are iconic for their series. It is an excellent way to increase traffic to your profile. 

Why? Even if the audience misses your first post, they may stumble upon another part of the series and then explore your page for the first one

For this to work, you must upload parts of the series regularly. Create a schedule and then post accordingly. For example, every fortnight or every first Saturday of the month. So that your audience knows when to expect the next one.  

  1. Reuse existing video content    

You might not like it, but it is possible that the people who follow you on YouTube do not follow you on Instagram. That means the content you created for one platform has not been seen by the audience of the other. 

Use IGTVs to repurpose that content. A tip here is to choose a content piece that has performed well on YouTube. Play around with its layout and aspect ratio, etc., and export it to IGTV. 

Ta da! You just hit two birds with a stone.  

  1. The first 15-30 seconds are everything  

No creator can ignore that viewers get bored. Fast.

As sad as it is, it is the current truth and the creators need to cater to this reality. Particularly when you’re creating IGTV content. It means the first 15-30 seconds of a video are the most crucial. 

They decide whether your audience will stay. The title may hook the viewer in, but it’s the first few seconds that get them excited about what’s in store and give them a reason to stay. 

  1. Be your biggest cheerleader 

The last and the most important piece of advice is to be your biggest hype-man. Go have fun with those hashtags and descriptions

Go all out and promote your IGTVs as you like. 

How? You ask. 

The best way is to create short teasers/trailers. Include here the most exciting bits of your video without giving too much away, and views will flood your way.

Another way is to engage with your followers via Stories. Get them excited about what’s in store for them, and tell them how hard you’ve worked to bring that video to life.

Remember to always be your biggest cheerleader (always)!