COVID-19 devastated the world, but no business was hit worse than travel. With borders closed, flights cancelled, and people stuck at home, the global travel industry came to a standstill.

In May 2020, Brian Chesky, co-founder of Airbnb, wrote that they had to make the tough call of letting over 25% of the company’s workforce go. They couldn’t survive otherwise. 

He also cautioned, “We don’t know exactly when travel will return. When travel does return, it will look different.” 6 months later, Airbnb was worth more than $100 billion.

How did that happen? Airbnb opened its shares to the public, and people clamoured to get a chunk of it. 

Some of the best travel creators and tips from their content

Travel can never die. People will always have itchy feet, especially after being cooped up for so long. The past year, barring the second wave, has been proof of it. 

More people have explored India than they used to, which is why travel content creators are back to being the top category. So, we dug deep and looked for travel content creators we’ve fallen in love with.


Way back in 2020 (a year that feels like a century ago), Shenaz Treasury was one of the first creators to step out and travel again. Her first pitstop was Goo, a state that crucially depends on tourism. She then toured parts of Himachal and showed her 880k followers the beauty we have in our own backyards. 

Travellers, if you’re going to be feeding your wanderlust soon, take a cue from Shenaz. Partner with local firms and stays. Promote them on your socials. Tell your followers about them and help revive the travel industry.




Shubham Bamola is proof that you don’t need to travel the whole world to be a creator. His choice of destination has always been Uttarakhand, and with just one state, he has amassed over 11.6k followers. It’s only lately that he’s branched out to other states.

The tip from his content is to use the power of influence to promote local activities. Like he did with the hot air balloon festival organised by UTDB in collaboration with the Times of India that was held in Mussoorie. 

A lot of his content is around nature, and we think that’s the perfect kind of travel till the pandemic ends once and for all. 


Zoha, a law school dropout, restarted travel after the pandemic in Kashmir. She not only covered the usual suspects, but also took the off-beaten path. And that’s the tip we take from her content: fearlessly explore new places. Followers are hungry for such content.

Since 2020, she’s been to Goa, and staying true to her content style, she discovered a new facet of it—beyond the beaches and the parties. Travel creators, if you’re looking for ideas, Zoha’s Instagram and YouTube channels are filled with them.



Apoorva, the model whose heart always belonged to travel journalism, proved that you don’t have to travel beyond the confines of your city to get a vacay. Pick a hotel and splurge – you get a mini-break, and the hospitality industry gets a boost.

Of course, now that travel is completely open, she’s been to Ladakh, Karnataka, Kolkata, and Kashmir. From Apoorva’s content, our takeaway was simple. Instagram is a good start, but a true travel creator needs to have a blog. Also, be ready to discover hidden gems like the only floating post office in the world!


More content inspiration from travel creators

To say the pandemic affected travel would be a gross understatement. It decimated it. Slowly, it is getting back to its feet. So, if you’re looking for inspiration for your next vacation or trip (or just content ideas), try these 5 travel creators. 

We leave you with one caveat. If you decide to pack your bags and travel, please take all precautions and safety measures. Get the vaccine, mask up and carry a few extra bottles of sanitisers.

About the Author


A lover of words who feels she has marginal talent but caviar dreams. When by a pen name for a long time because this introvert is too shy to have their real name live on the internet. Now finally learning to embrace it. And, oh, their thng is books!

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