Category & Tags

How Brand Users Can Be Your Best Brand Advocates

Take the example of any cult brand- their values & identity are deep-rooted in their customers. It’s a result of the value they have created over the years that has helped to transform users into advocates. And that’s the secret mantra for growing your brand in 2021- recognize & nurture brand advocacy. WHO ARE BRAND […]

  January 23, 2021

 Influencer Starter Kit: Apps To Up Your Social Media Game

On the outside, Influencer marketing might seem like all fun and games with brands spending large amounts of cash. But that’s not it. As right now the influencer marketing scene is quite different from 2019. There is a drastic increase in the number of influencers, thanks to the pandemic. Hence, the only thing that will […]


  January 22, 2021

4 Tips On How To Create Great Content!

How to Create Great Content? As people who eat, sleep and breathe creators, we can exhaust a Yottabyte worth of memory on how to create great content. But it is always better to hear it straight from the horse’s mouth.  That’s why we spoke to some of our favourite content creators and asked them. Of […]

  January 20, 2021

 6 Best Practices To Earn A Verified Badge on Instagram

The ultimate status quo for any creator is to earn a ‘verified’ badge on social media. From Facebook to Twitter to Instagram to Tinder (yes, check it out), every platform rewards a tiny tick mark that holds the key to ultimate dominance. But sadly, you don’t win it easy. Especially, on a platform like Instagram, […]

  January 19, 2021

Performance Indicators Of Influencer Marketing Campaign

There are several key metrics a brand can track to measure the performance of an influence marketing campaign. That’s why this is a fairly long post and why we made it scannable. Why is it vital to track these KPIs?  Because they help you understand how effective an influencer collaboration was and what you should […]

  January 18, 2021

6 Things To Keep in Mind Entering 2021 As An Influencer

Even before the inception of social media, brands were trying to trigger an emotional response from the consumers. They have been curating their communication by roping in celebrities for better reach and connect. The process resulted in a winning situation for them where audiences started advocating for the product for celebrity i.e- Sachin Tendulkar & […]

  January 12, 2021

The 411 On Food Blogging: Putting The Lens On Writing

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of sautéed mushrooms from all angles instead of relishing it. After all, a pretty food photo gets you a modicum of likes on Instagram. A beautiful […]

  January 11, 2021

6 Myths About Influencer Marketing Busted

Influencer marketing can be a golden opportunity for brands looking to raise awareness, initiate discussions, and include some form of engagement around their product/service. But, it still makes managers scratch their heads in finding the best practices to work with a creator on a campaign. This right here, paves the way for myths that makes […]

  January 8, 2021

Use Your Social Media Reach For The Good

We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers of words, we humbly accept that sometimes actions speak much, much louder. In that spirit, we give you examples of how social media platforms and Instagram influencers are using the space […]

  January 7, 2021

The Creator Road To 2021: 4 Influencer Marketing Trends

Nano and micro-influencers will grow as will video content. Those were our predictions for 2020. And despite the pandemic, they proved true. So true that the two influencer marketing trends show no sign of abating this year. But we predict we’ll see more trends that pave the creator road in 2021. Let’s unpack each of them.   Video […]

  January 6, 2021