TL;DR: How do to improve your content to make it aesthetically pleasing? You Pick your colours, your background style,  the feel of your Instagram feed and then edit every post to match them!

Pretty images. That’s all I need to be an Instagram influencer, right? 

Right *panicked*? 

Unfortunately, no. 

If you want to reach the heights of Lilly Singh (shout out to the OG creator), you need: Great content, Great aesthetics and Great community.

It’s the one stuck in the middle that we explore today. You know those Instagram feeds that stir admiration and frustration in equal parts? We unpack how they achieve it. 

How To Improve Your Content On Instagram To Make It Aesthetically Pleasing?

Envy is not green, but the perfect shade card on an Instagram feed.

In other words, visuals matter. 

Adding the right caption increases the engagement of an Instagram post. Similarly, creating a pleasing colour palette on the entire feed raises your odds of followers. 

All in all, aesthetics can make or break a content creator, especially on a visual platform. 

Huh? What Do You Mean Aesthetics Can Improve Your Content?

How the feed of your account looks and feels makes the aesthetics. 

Case in point: Pantone. The Instagram account of the acknowledged international authority in colour is like watching butterfly wings unfold, as is evident in the photo below. 

That’s the benchmark for any content creator, aesthetically speaking.  How do you achieve it *brick in the stomach* Ehh, it doesn’t take much. Just follow these 6 steps.

  • Know Your Identity

Posting random pictures doesn’t make you a content creator. That way lies confusion, chaos and disconnect. Each image, video, Story or Reel has to reflect your ethos and purpose. Moreover, the entire page should have some founding uniformity. 

The first step to achieving it is to know your brand identity, which includes finding what visual theme best represents you. 

  • Are you bold? 
  • Are you dark? 
  • Are you colourful? 
  • Are you monochromatic?

The answers to the above give you the basis of Instagram aesthetics. Rolling with the Pantone example, one can say that their brand identity is vibrant and colourful. 

  • Know Your Colours

Scroll through Burger King’s or Jaden Smith’s feed. In the first, you’ll find an overabundance of reds and yellows and in the second, tones of black and white scattered with rainbow colours.

Why is it so? Because these colours represent them and are part of their visual identity. When a follower sees those shades in a video or picture, they automatically know who posted it.

That’s your second step. Know the colours that mirror you and your content and then make them prominent on your Instagram account. 

Think one colour is tiring as hell? Try the rainbow feed where the shades slowly change with time. Most content creators use the colour wheel, to transition from one colour to another.

  • Choose Your ‘Feel’

Can’t seem to decide if it’s midnight blue you love more or charcoal? Well, that’s the beauty of the digital world, you can express yourself in a myriad of styles. 

If you can’t fixate on a colour, decide on the feel of the handle. You can do that by:

  • Selecting a texture: posting only desaturated images
  • Choosing one or two filters: using vintage effect in each photo
  • Picking an entire colour palette: repeating the same 3 or 4 shades in your posts

Continually using the same filter or palette ties all your posts together and enhances the impact of the feed.

  • Pick Your Background

The fourth tool to create visually captivating (and improved) content is the background.  

Travel creators have it easy. The undulating mountains and powdery beaches make for automatic breath-taking backgrounds. The rest of the content creating cadre has to work hard. 

The simplest way is to put a plain white background to use. Another trick is to stick to the same shade (or 2) of the backdrop for every post. Case in point: Old Navy

  • Select Your Border

When all else fails to improve your content game, add a border. They’re like magic wands with a Phoenix feather core, nearly unbeatable. 

  • They make the feed look pristine.
  • They give an impression of space.
  • The best way to create a harmonious feel. 

FYI, barnacle yourself to one kind of border. Changing the border type with each image or video nullifies the outcome.

  • Edit It Out

If you can’t click a picture or record a video that matches your aesthetics, simply edit it to make a cohesive feed. From the filter to the tilt-shift, from the font to the hashtag, pay attention to every little detail while editing to produce a unified impact.

Instagram has a lot of editing tools. A lot of them. So, it’s unlikely you’ll need more. Even still some third-party apps great for editing are:

  • VSCO
  • Snapseed 
  • Pro-Camera

Is That All It Takes To Improve Your Content On Instagram?

Sort of. 

Brand Bible

When you’ve been producing content for donkey’s years, it gets fatiguing to keep track of all aesthetic rules. The trick is to create a style guide that you can quickly glance through for reference. It should include a list of your most used:

  • Fonts
  • Filters
  • Brand colours
  • Editing tool or app
  • Type of content you tend to post
  • Hashtags included in each kind of post
  • Personality and tone (They are a whole other story we talk about here.)

Planning Ahead

There is one more route to bring a sense of aesthetics to Instagram. You can organize your content by type. Say you are a makeup artist. Then the next nine posts can be all about cosmetics for eyes or just one product. 

For this to work, you’ll have to plan ahead of time. If that’s your forte, do give it a go.

Maintain Your Instagram Aesthetics To Keep Improving Your Content

If you’re aesthetically challenged like a certain someone at DYT (we’re not naming names peeps but the initials are A.A), you’ll be feeling overwhelmed right about now. 

Begin by getting the basics right and then experiment. 

The more you play with frames, colours, backgrounds and filters, the more you’ll understand what creates an impact and what flops. Slowly, your visual aesthetics will evolve, and you’ll automatically improve your content. 

Lastly, when you have found the magic formula for your content, maintain it across the application. It means being aesthetically phenomenal in the main feed, the stories,  the Reels and the video. 

Case in point: DYT (shout out to a kickass creative team!) 

About the Author


A lover of words who feels she has marginal talent but caviar dreams. When by a pen name for a long time because this introvert is too shy to have their real name live on the internet. Now finally learning to embrace it. And, oh, their thng is books!

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