“Once upon a time, there was a brand looking to spread awareness about its products. The brand looked to the hills, forests, and oceans for a way to authentically inform people about their products.

One fine day, the brand found a phenomenon called social media, where it found thousands of small influencers with the power to sway the shopping decisions of their followers. 

That’s when the brand knew that they and small influencers were a match made in heaven.

Great story, right? 

And it’s true. Small influencers and brands are indeed a match made in heaven. With the highest engagement rate and the best return on investment, small influencers are proving to be an excellent resource for brands. 

Who are small influencers?

There are two types of small influencers: nano-influencers and micro-influencers.

Nano-influencers are just starting out, so their follower range is between 1,000 and 10,000. They have a very specific niche and build an audience around that particular niche. 

Micro-influencers are content creators with a following of between 10,000 and 50,000. They have a loyal audience base with high engagement and reach.

Why do brands love to collaborate with small influencers? 

A lot of budding creators think they don’t have what it takes to find brand collaborations. Today, we prove the opposite. Here are all the reasons brands love small influencers.

Small influencers are inexpensive

Unlike macro and mega influencers, small influencers are inexpensive.  They charge a reasonable price for promotions and are hence cost-effective for brands, especially those that are just starting out.

Nano and micro-influencers have a loyal audience 

One advantage of having a limited number of followers is that you get to establish a close and authentic relationship with them. Because you interact with your audience often, it develops trust and loyalty. This loyalty makes the audience feel like they know you personally. And it’s that personal connection brands want to tap in.

Personal touch to sponsorships

Small influencers usually promote products that they use. It makes them brand advocates, not mere influencers. Hence, your endorsements do not feel like an ad. They feel genuine. Because of this authenticity, audiences trust small creators over big influencers, which brings in more results for brands, tbh.

Small creators generate branded content at scale 

There are definitely way more small influencers than celebrities out there. Plus, when brands invest in small influencers, their budget allows them to choose hundreds of them to promote their products. That is not the case with a macro-influencer, which is prohibitively expensive. By collaborating with hundreds of creators in one go, they get access to branded content at scale.

How to start as a small influencer? 

If you are wondering how to become a small influencer, we’ve got you. We’ve written about it here, here and here. But the gist of it is:

  • Start by picking a niche. This niche should be something you are highly interested in and have some substantial knowledge of. 
  • Once you’ve decided on your niche, it’s time to pick a platform on which you’ll create content. Understand the kind of content you want to create and pick the right platform for it. For example, if you are looking to create long-form videos, YouTube is a great platform. Next, start creating content while also observing how your audience responds to it. 

These are the first few steps you should take to become a small influencer. Here’s a step-by-step guide to becoming a small influencer and growing your following.

How to get brand collaborations as a small influencer?

There are different ways to get a brand’s attention to collaborate with you. While we have already given a detailed guide on it, we want to reiterate the importance of influencer marketing platforms and how you can use their power to create, earn and grow. 

Influencer platforms like Do Your Thng are a great place for a small influencer to grow. With multiple brand collaboration cards being updated every day, an influencer can simply pick and choose the brand they’d like to collaborate with.

Influencer platforms like Do Your Thng are a great place for a small influencer to grow. With multiple brand collaboration cards being updated every day, an influencer can simply pick and choose the brand they’d like to collaborate with.

That’s it. There is no hassle of back-and-forth communication with brands, no following up on payments, and most of all, no randomly messaging multiple brands for collabs. Do Your Thng does it all for you, while you can simply focus on doing what you love—creating content. 

For small influencers who are looking to harness their existing skills and learn new ones, the Academy section on the Do Your Thng app is an excellent start. It has exclusive courses from well-known creators like Parth Bajaj to help you learn new skills, improve existing techniques, and be a better creator.

Small influencers and brands: the start of a beautiful journey

If you are a small influencer, it is high time that you knew your power. You are the future of the creator economy. Start your journey today. Sign up to Do Your Thng, find the best brand collabs and grow!