Let’s not beat around the bush and make one thing clear. We are all guilty of checking our daily screen time at the end of the day. But who can blame us? With beauty vloggers galore talking about how to make skin glow like glass, the temptation is a given!

Top Beauty vloggers that are an inspiration to content creators

Let’s not even start on the content ideas that beauty and fashion content creators give budding creators. Can’t get over that one reel Komal Pandey made out of your head? Welcome to the club! She is just one of the many beauty vloggers in India (or from India, or at least a thread of connection to India) that we can’t get over. Here is a whole list of nine others. 

Beauty vlogger 1: Smitha Deepak

With a whopping subscriber count of 2.5 million on YouTube and a fan following of 191k on Instagram, the numbers really speak to how successful Smitha Deepak is as a beauty YouTuber. Based in San Francisco, she offers easy-to-follow makeup tutorials for beginners and makeup pros alike. 

The best part of her content is that it caters to every skin type: oily, dry, mixed, acne-prone. Additionally, her tutorials specialise in eye makeup. She also uploads content for every occasion, from weddings to Halloween parties, you name it.  Her all-inclusive content is what makes her a sensation for millions of people and one of the top beauty YouTubers for us.

Beauty vlogger 2: Malvika Sitlani

Malvika Sitlani Aryan has over 740k subscribers on YouTube and 526k followers on Instagram. She is a renowned makeup artist and blogger, and she also has her own brand called Masic Beauty. 

Her brand offers luxury products at a price that doesn’t hurt your pocket. Not to mention, they are 100% vegan and cruelty-free too. The product range goes beyond beauty and includes customised scented candles and a line of perfumes called “Boujee”. She describes it as being a symphony of cherry with hints of nutty tones. 

FYI, she is a more beauty YouTuber and does occasional travel vlogs and product reviews. So be on the lookout! 

Beauty vlogger 3: Komal Pandey


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A post shared by Komal Pandey (@komalpandeyofficial)

With a whopping 1.5 million followers on Instagram and 1.02M on YouTube, Komal Pandey is surely out there winning a lot of hearts. Her story is an inspiration for many. Having been clinically diagnosed with anxiety, she fought the battle bravely and created her own fashion empire. “Self-made” is the only way to truly describe her. 

Why do we consider her one of the top 10 beauty vloggers on YouTube? Because her dressing sense is unique, modern, and abstract. More than that, she realises her audience is not limited to English speakers. 

So, her captions often embrace Hindi. Budding creators, pay attention. Regional content is what sets her apart from the conventional beauty vloggers. 

For more content tips decoded from Komal’s Instagram handle, hop over here. 

Beauty vlogger 4: Jyotii Sethi

Jyotii Sethi Raina wears numerous hats. Top beauty YouTuber is one of them. With over 693k subscribers on YouTube and 195k followers on Instagram, she branches out into travel and lifestyle too. One of her USP’s is her fusion of travel, fashion, and food in her content. 

She also includes her family and friends, which makes her content more interactive and relatable.

But the real reason she makes our list is that her themes explore where no Indian beauty creator goes: trying cheap makeup products off Amazon, street shopping vlogs, etc. 

Beauty vlogger 5: Ankita Chaturvedi

Ankita Chaturvedi, or as she is better known, Corallista, is a UK-based beauty and content creator who focuses on South Asian skin. Her content endorses body positivity, self-love, and makeup. 

The “engineer turned entrepreneur” is a trained makeup artist from the Makeup Forever Academy, Paris. Her videos include makeup tutorials, product reviews, and skincare routines, but she is also a lifestyle vlogger and knows how to make fun of the trivialities of life. 

Beauty vlogger 6: Shivangi Sharma

Shivangi Sharma is an actor and an occasional fashion vlogger with 501k subscribers on YouTube and an Instagram fan following of 46k. The makeup YouTuber has all the usual makings of a beauty vlog, from tutorials to product reviews. 

On the back of her content creation success, she launched her brand, House of Shaarom. It offers a diverse product range, including t-shirts, sweatshirts, her “Love and Light” collection, and luxury boutique candles. These candles are eco-friendly with 100% vegan and non-toxic wax. We say follow her for the beauty content and love her for turning into an entrepreneur

Beauty vlogger 7: Shreya Jain


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A post shared by Shreya Jain (@shreyajain26)

Shreya Jain is a beauty YouTuber based in Delhi. She has a strong fan following with 452k followers on Instagram and 730k subscribers on YouTube. We love her because she’s reviewed almost every Indian makeup brand in existence. Her content also includes comparison videos, where she assesses beauty products, their price range and quality. 

She is the CEO of a brand called SJ Merch, a fashion and retail outlet. Her product range includes scented candles with personalised tokens and gifts. As part of her merchandise, she also offers coffee mugs, diaries, journals, and t-shirts.

Beauty vlogger 8: Simran Bhatia Sharma


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A post shared by Simran Bhatia Sharma ? (@theswishceo)

We’ll be honest: Simran Bhatia hasn’t been active on YouTube for quite a few months. But, but, if you scroll down her feed, you’ll find tonnes of videos on beauty, fashion, and more. And that’s why she made our list of top beauty YouTubers. 

FYI, there’s a reason she’s been MIA from YouTube. The content creator is busy building Swish Boss, the perfect online shopping stop for all things stunning. She’s also launched swishbydolcyandsimran, a brand that focuses on Indian outfits and jewellery. 

Beauty vlogger 9: Kritika Khurana


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A post shared by Kritika Khurana (@thatbohogirl)

The last of the beauty YouTubers we picked today is Kritika Khurana. The fashion design graduate based in New Delhi needs no introduction. With a YouTube channel of 606k subscribers, the creator is more known by her moniker “That Boho Girl” than her real name. 

Kritika’s videos run the whole gamut: from outfit videos to hairstyle tutorials, from DIYs to travel videos. What we’re loving is the short yet crisp beauty and makeup videos she’s posting through YT Shorts. They’re fun and entertaining and don’t take up a lot of your time. 

For content tips from Kritika’s Instagram handle, swing by here.

New beauty vloggers: ready to start your channel?

We know there is no dearth of beauty YouTubers from India, in India or with some connection to India. (Diipa Khosla, here’s looking at you). But we wanted to keep our list short and sweet, so we stuck to just 9. 

We leave you with a disclaimer. Be prepared to increase your screen time now that you have gone through the list. Any beauty vlogger will be inspired to start their own channel after watching these content creators. Remember, we warned you :p.


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