What if you could make your Instagram appear in Google search results? Right at the top.
Like you can do with a website (albeit, after a lot of SEO math).
You’d have a shot at getting more followers and interaction.
It’s not easy because there is no direct evidence that optimising your Instagram account would lead to you showing up in a Google search. But, a little Googling does point to it.
Tips to make your Instagram account show up in Google search results
So, how do you improve your Instagram game and get found on Google?
Well, with a bit of SEO (Search Engine Optimisation).
Here’s how you optimise your Instagram account for Google.
1. Make sure your profile is set to public
Duh! But it had to be said.
Making your Instagram profile public is the only way for it to show up in Google search results.
2. Getting the most out of your Instagram bio
Your Instagram bio is the only text on your entire page. The rest is just videos and images. So this is where you can do most of the optimisation.
In SEO parlance, it’s similar to meta descriptions.
Since you only have 150 characters to work with, make them count. Feel free to stuff them with meaningful and relevant keywords. Unlike Google, Instagram doesn’t view stuffing as a negative. FYI, hashtags also count as keywords.
For example, if you’re a digital artist, consider including keywords like (art, artist, digital artist, etc.) in your bio.
3. Your image caption is like title tag
In SEO terms, your name (not your @username) and the image caption are the title tag. What does that mean? When someone searches for you on Google, your caption transforms into a title, like in the picture below:
So, the trick is to include your primary keyword right under your profile name. Don’t overload it. Keep it simple, like changing Dhruv to Druv’s NFTs.
Another is to start your caption with the most important information so when a user reads it on Google, they get hooked. Use keywords in the captions. They’ll increase the visibility of your post, reel, or video. But do not make the whole caption just keywords. That looks spammy.
4. Using hashtags in captions
There has been a lot of debate over whether hashtags are significant on Instagram. And whether you need to use 5 hashtags or all 30. The answer varies.
Find what works best for you, but do use hashtags related to your content. They are crucial to Instagram SEO, giving you more reach and exposure through the explore page.
5. Including alt text
This is one of the most underappreciated and underutilised tools that Instagram has to offer. Alt text has unexplored potential for increasing SEO. You can quickly create a description of the image or video you’re posting with keywords. The algorithm will do the rest to show your Instagram account in Google search results.
6. Include links to your actual Instagram posts
Due to some technical mumbo-jumbo, individual Instagram posts do not appear as frequently in search results as your profile. If you want to aggressively promote any post, you have to add a link to it on different platforms.
Say you write a blog. Copy the link of the Instagram post (the one that leads people directly to it) you think is relevant to it, and then add it to your article (like we’ve done with this link).
Google will index the link to that particular post, increasing the chances of it appearing in search results.
Try our approach to Instagram appearing in Google search results
Instagram is only just beginning to become an SEO-friendly platform. There may well come a time when a brand searches for creators on Google and the result throws up your Instagram account.
Until then, it should at least show your profile when someone searches for your name! Follow our tips and in no time, your Instagram will appear in Google search results.