Are your YouTube videos not getting views? Well, you are not alone. Low views is a problem for almost every new YouTuber. So, you’re not alone and since solving a problem means finding out what’s causing it, that’s what we do here. Look for reasons that may be responsible for not getting enough views on your YouTube content.
Why are your YouTube videos not getting views?
All sorts of factors can be responsible for the lower number of views on YouTube. Here are the 9 most common mistakes creators make.
1. Not entertaining for audiences
Don’t make videos that you find entertaining. Consider the audience’s perspective. Uploading a video of your day or a vlog of places you’ve travelled may seem entertaining to you, but does it add any value to your followers?
A video can be interesting for you, but not for the people following you. This could be one of the reasons why it is not getting good views.
One of the secrets of growing on YouTube is making videos that must have a takeaway for people watching them. E.g., if you are uploading a travel vlog, review the places you visited, talk about pricing, accommodation, transportation, etc.
2. Low quality of video
Video quality is of utmost importance on YouTube. People are on this platform because they want to consume visual forms of content. Otherwise, they would have listened to a podcast or read a blog. So, invest in a good quality camera and a ring light to increase production quality.
3. Poor audio quality
Audio quality is as important as video quality in YouTube videos. Answer this. Would you like to watch a video that isn’t audible properly? No, right? Views will fall if the audio quality is bad. Don’t overlook it and give all your attention to editing the video alone.
Invest in a good microphone to give clear and sharp audio to your YouTube videos. Along with editing the video, edit sound as well. Remove any unnecessary background noise, increase the pitch, and make other required changes to get clear audio.
4. Low retention rate of audience
Retention rates are low when people watch content only for a couple of minutes and then leave. YouTube favours videos that have a higher retention rate and recommends them to more people.
There could be several reasons for a low retention rate:
- A long introduction fails to hold the viewer’s attention
- Monotonous voice
- Too much rambling
- The content is not entertaining, informative, or valuable information
How can you avoid these mistakes?
Use YouTube Analytics to identify which videos have a high retention rate and at what point viewers are bouncing off low retention rate videos. Then use this data to improve the engagement rate of your future videos.
5. Negative reviews in the early stage
Dislikes and negative reviews have a huge impact on whether a person watches a video or not, especially in the case of lesser-known YouTubers.
If your videos receive negative comments or dislikes early on, people who come across them later may not be interested in clicking on them.
One way to tackle this is by replying to queries raised in comments and addressing constructive criticism. Any new viewers will get to see your point of view too, instead of just the negative feedback. FYI, this tip also helps in increasing the engagement rate on YouTube videos since people love to interact with creators.
6. Lesser number of videos on channel
Consistency helps in gaining momentum on YouTube. When you are not actively uploading content, YouTube’s algorithms have nothing new to recommend to your followers.
The audience, too, will lose touch with you and eventually forget about your channel. So consistently create and post videos on YouTube, especially in the early days of your creator journey to get more views.
7. Poor marketing strategy
Promoting YouTube videos is as important as creating them. Otherwise, your channel will always be lost in the crowd of thousands of other videos and not get views. Devise a strategy for how you can promote your videos, including other platforms and collaborating with other creators of similar niches.
8. Unoriginal content
YouTube is brimming with videos of different niches. So if your content doesn’t stand out, offers something unique, or is very similar to what’s already available, it won’t attract many views.
9. Non-descriptive title and poorly used tags
Title descriptions and tags help in boosting a YouTube video’s viewership organically. These help in ranking content at the top via YouTube keyword search. If you aren’t taking advantage of these SEO tools, then your YouTube videos won’t get many views.
What can you do when YouTube videos are not getting views?
Being a YouTuber isn’t just about creating and uploading videos. You have to be an expert in editing, strategizing, keyword researching, storytelling, analysing data, writing, producing, moderating, acting, presenting, accounting, selling, negotiating, marketing and more.
Doing so many #thngs perfectly at once takes time.
Most YouTubers fail because they give up too soon. Instead of panicking when your videos don’t get views, learn all these skills and keep implementing them in your content.
Gradually, you’ll understand what works and what doesn’t. After all, practice makes a man (or, in this case, a YouTuber) perfect. Or you could take a DYT course on how to start and grow on YouTube.