In content creation, the ones that have stood the test of time are truly remarkable. What better way to learn than from those who have been there since the beginning and have seen it all? That’s why we started the #DecodingInstagramHandles series and next on the list is none other than Aashna Shroff.

What you can learn from Aashna Shroff’s Instagram handle?

Aashna began blogging at 20 years old, then she started the fashion business, the “Snob Shop,” on Facebook. Which morphed into The Snob Journal. And finally in 2013, Aashna launched her YouTube channel, which quickly garnered popularity.

Aashna’s Instagram account has over 935K followers at the time of writing this. It’s her sass and sense of style that made it grow in popularity immediately after she started it. 


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A post shared by Aashna Shroff (@aashnashroff)

Keep on experimenting

We’ve seen that Aashna isn’t afraid to experiment with her fashion. She has been there for almost a decade, and when we look at her Instagram, we can clearly notice new styles, trends, and fashion in her posts. Which is to say, don’t be afraid to experiment and find what works for you.


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A post shared by Aashna Shroff (@aashnashroff)

Beautiful surroundings give birth to amazing photos

Aashna enjoys getting out and taking photographs whenever she travels or simply walks about. A photograph with a decent setting immediately improves its impact and makes it more appealing to the audience. You can easily apply this advice by walking around your city and looking for unique, new or old-world charm backdrops. Your photographs will undoubtedly come out a lot better without much effort.


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A post shared by Aashna Shroff (@aashnashroff)

Start your own journal or blog

Aashna began her journal a long time ago, and it has provided her with a lot of exposure. If you’re a fashion content creator, consider creating an online journal, and if you’re a travel content creator, consider creating your own travel blog. 

It will allow you to attract users from other platforms and broaden your reach. For Aashna, this content tip has helped her create a whole new Instagram handle dedicated to home decor, The Snob Home.

Keep up the great work and do your #thng

In the end, it all comes down to consistency, identifying the right target audience, experimenting, and doing smart work. So use these tips for your content creation, and you’ll thank us later. 

If you need help growing as a creator, remember that Do Your Thng is only one DM away. From helping you find editors, photographers, makeup artists or any other creator to support with content creation to  creating professional invoices for your brand campaigns, DYT does it all for you!

Want to learn more about content creation? We’ve decoded the Instagram handles of all your favourite creators: