Crafting the perfect brand outreach email is an art.
Writing a compelling subject line and personalising requires a lot of time and effort. As an influencer, if you spend tonnes of time creating a perfect email and still hear crickets after you hit “Send”, it’s all for nothing.
On average, a brand receives 100–120 emails per day. So, it’s easy for them to overlook your emails.
However, to attract the attention of a brand for collaboration, having go-to templates comes in handy. So, we wrote a step-by-step guide on how to write the perfect brand outreach email. Click that link, read it, and bookmark it for later. (It’s a godsend for budding and aspiring creators.) Come back and then read these examples of brand outreach emails.
What is a brand outreach email?
A brand outreach email is a process of sending pitch emails to brands for collaboration and starting mutually beneficial partnerships. An outreach email should have at least 2-3 paragraphs and follow these key pointers:
- It should be short and simple.
- It should be straightforward.
- It should include a signature card.
- It should have professional salutations.
A perfect brand email outreach should look like this
Now that’s out of the way, here are some examples of brand outreach emails to help you get going. Feel free to use them as templates.
|Hey (Name Here),
I’ve used (insert brand name) for over a year now, and it has worked wonders on my skin (personalise this). I particularly love your (insert particular product name here) with aloe and your acne-fighting foundation.
I know my audience of 70% female, Millennials and Gen Z, readers also love your products. My blog, yourwebsite.com, sees over (insert stat here) page views/month with an incredibly high X% engagement rate.
My Instagram @yourname sees about an X% engagement rate and generates thousands of views per image.
With summer ending soon, I’d love to share some of your products with my audience.
I would love to partner with you guys soon!
Your name here
Here is another example of a brand outreach email. It is a version of the first one, and creators who have previously collaborated with other brands can use it.
|Hey (Name Here),
I’ve used (insert brand name) for over a year now, and it has worked wonders on my skin (personalise this). I particularly love your (insert particular product name here) with aloe and your acne-fighting foundation. I know my audience of X% female, Millennials and Gen Z, readers also love your products.
I have worked with brands like (insert brand name) and (insert brand name). With (1st brand name), I drove a X% click-through rate with INR XXXX in product sales in 1 week. Over 6 months, they sold INR XXXX in (specific product name here).
My blog, xyz.com, sees over (insert stat here) page views/month with an incredibly high X% engagement rate. My Instagram @yourname sees about an X% engagement rate and generates XXXX views per post.
Would love to partner with you guys!
Your name here
You don’t have to write the perfect brand outreach emails
Once you know the tricks that most influencers use, you’ll have a perfect brand outreach email with a high response rate. For more resources on pitch emails, read these:
- How to successfully pitch to brands and agencies as an influencer
- 7 thngs brands want to see in your media kit
But before you go, know this.
Head towards the app and find the one that you love and start creating!