Never underestimate the power of trending Instagram hashtags. Not only do they help your posts reach a target audience, but they also attract new followers in your niche, increase engagement, and develop a more positive and recognisable brand image.

First, what exactly is an Instagram hashtag?

A hashtag is a word or short phrase – usually one to three words – that has a pound sign or number sign (#) in front of it. Hashtags are used on Instagram and other socials like Facebook and Twitter to categorise posts by topic. 

Second, how do Instagram hashtags help you?

Hashtags take you to new heights as they grow both your reach and authority.

By including the most relevant hashtags in your content, you make your posts more discoverable to people who are interested in the same topics or subjects. And if they like your posts, they might just follow you for more such content.

This brings us to the important question of: how do you find the best trending hashtags on Instagram for likes!

Instagram hashtag

Third, what are the various types of Instagram Hashtags?

While trending hashtags on Instagram today in India can really help you build a community, they also make your account more visible, or simply attract like-minded people to your account.

Before choosing a group of hashtags for your posts, here’s a look at the various kinds of hashtags available at your disposal.

1. Best Instagram hashtags for brands

a. Product or service hashtags: Use these hashtags for all your product/service related posts in order to group them together. For example, if you own a bakery, you can use #cakes, #pastries, etc. for the different range of products you offer.

b. Industry niche hashtags: These go deeper than the products or services you offer. For example, #cakesforkids, #pinkpastries, etc.

c. Brand hashtags: These help you build a community around your brand. It can be a slogan, or simply the name of your brand like #JustDoIt

d. Campaign hashtags: For specific campaigns that you run around your business, use these hashtags to not only group together your campaign posts, but also create a hype around your campaign.

e. Community hashtags – Use these hashtags to build a community around your business. For example, #bakersofInstagram. 

f. Event hashtags – As a company/business, you can use these hashtags to add a conversation around a specific event.

g. Location hashtags – These are great for reaching out to your local audience. For example, #DelhiBakers.

2. Best Instagram hashtags for creators and influencers

a. Personal hashtags – Use these to specify what your posts really stand for. For example, #beauty, #makeup, #vacation, #me.

b. Daily hashtags – These really trending hashtags can help you jump into the wave of virality. For example, #throwbackthursday, #mondayblues etc.

c. Acronym hashtags – For example #ootd (outfit of the day), #potd (photo of the day)

d. Topical hashtags – These are used for specific holidays. For example, #IndependenceDay, #Halloween2022 #NYE

Finally, what are the top trending Instagram hashtags?

While the trending hashtags on Instagram today in India will differ from tomorrow, there are few hashtags that stand the test of time. 

#love

#instagood 

#fashion 

#photooftheday

#art 

#photography 

#instagram

#beautiful 

#picoftheday

#nature 

#happy

#cute 

#travel

#style

#followme 

#tbt 

#instadaily 

#repost 

#like4like

#summer

#beauty 

#fitness 

#food 

#selfie 

#me 

#instalike 

#girl 

#friends 

#fun 

#photo 

#smile

#family 

#life

#music 

#ootd 

#makeup

#likeforlike 

#likeforlikes

#model 

#dog 

#design 

#follow4follow

#amazing

#lifestyle 

#motivation 

#sunset 

#igers

#explore

#handmade 

#nofilter 

Trending hashtags on Instagram for Likes and Follows

We never recommend hacking for likes and follows, like using the follow -unfollow method, because it will never help you in the long run. That said, here are some trending hashtags today that can help increase your reach.

#instadaily

#LikesForLikes

#instagram

#fashion

#me

#FollowMe

#love

#photography

#like

#followers

#likes

#LikeForLike

#LikeForLikes

#FollowForFollow

#myself

#instalike

#comment

#beautiful

#LikeForFollow

#instagood

#FollowBack

#smile

#PhotoOfTheDay

#FollowForFollowBack

#follow

#PicOfTheDay

Tools to find trending hashtags today on Instagram

The best Instagram hashtags to use can change from time to time. While the list we have shared will prove useful to you, there are some tools you can utilise to find trending hashtags on Instagram today in India for Reels or static posts. 

  1. Best Hashtags
  2. Tags Finder
  3. Instagram Tags is a good choice if you want hashtags for particular content categories

One important rule for using Instagram hashtags

There is a right way to use hashtags on Instagram, and we’ve written about them here. Don’t skip on it; give it a read. But the most important rule is to never overdo them.  They become pointless and inefficient. Moreover, if used too few, they don’t hold any power.

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About the Author

Nehal

A freelance writer on a mission to tell stories through engaging content, Nehal is new to blogging. When she's not writing, you can find her trying new foods!

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