With Diwali (and the whole host of festivities that fall around the time) nearing, there is one thing on our minds – shopping.  Typically, most households spend plenty during Diwali, and […]

We’re ashamed to say that Instagram launched pinned comments in July and we realised it now. Why the mortification? Because we are a brand that continuously pushes the bar of […]

There is something to be said about the internet. Even when you’re scrolling mindlessly you stumble upon gold.  That’s what happened to this writer a few weeks back. A Google […]

  If there is one thing this year will teach us all (and there are many, many harsh learnings in 2020), then it is hygiene. So, a few of us […]

  Or, at the bare minimum, be better.   Instagram is every-effing-where. If you are not alone, look around. You’ll see at least one person scrolling, double-tapping or posting on […]

More than a month into a pandemic, we’re finding out how the novel coronavirus changed influencer marketing in 2020.   The influencer ecosystem has shifted. Forever. Brands, creators, and the […]

Someone said, “Something hand-made is much more meaningful”, and we agree with the statement.  We often neglect the efforts of people who craft useful and meaningful items. Their art not […]

Veteran fashion bloggers make it look effortless. It seems one brand after another is dying to work with them. Their Instagrid is that drool-worthy!   For new fashion bloggers, the […]

When a brand wants to judge the “influence” of a creator, they use several metrics. The most common that every creator, small or big, knows is the follower count. Another […]

Early adopters say that they always knew gaming would explode. That may be the case, but for most of the world, it was a light-bulb moment. One day people were nostalgic about […]