The powerful on social media have a long reach. A reach that is not limited to celebrities with over 100,000 followers. It doesn’t matter if […]
Tricks, Tips And What-Nots To Make The Most Out Of The Festive Season
Influencers of the online world, wake up. It is that time of the year when the spirit of giving is alive and social media is […]
Grow Your Brand, Effectively: Influencer + Influencer Collaborations – Part 2
This is भाग दो of our series on influencers collaborating. If you’ve directly landed on this page, please do give this post a skim. Else […]
Grow Your Brand, Effectively: Influencer + Influencer Collaborations
2.39 Billion. In $ not ₹. That’s how big influencer marketing is, just on Instagram (let’s not even take Twitter and Facebook into the picture) […]
Give Me More: Likes, Followers, Hearts, Retweets, Shares, Yadda, Yadda
They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and […]
DYT’s The Dictionary: Understanding Influencer Marketing Lingo Part 2
“Let’s break for elevenses” were the words that got the whole DYT cabal stuck. The word ‘break’ was much understood and much appreciated. It was […]
DYT’s The Dictionary: Understanding Influencer Marketing Lingo
This article is the first of a three-part series we call “The Dictionary.” What’s The Dictionary? It is your way into becoming fluent in influencer-speak. […]
Let’s Take the Filter Off of Influencer Marketing
2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short […]
Knocking On The Grey Cells Of Influencers: Don’t Hire, Collaborate
The sneaky bombshell we dropped a few days back said “76% of Indian internet users have their digital purchases influenced by social media,” i.e., the […]
The Art Of Getting A Handle On Haters, And Outright Trolls
A while back, news leaked that Instagram is playing with a minor change in its app that can have a radical impact. The photo-sharing site […]