We’ve been shouting it from the rooftops for years now. Everybody, and we positively mean everybody, has the power to influence. It’s a profound experience to realise this. Anyone can […]

Influencing Role Of Influencers In Social Commerce When Pinterest introduced the Shop tab in response to the pandemic last year, it hinted at the rise of social commerce. The ascent […]

A lot has been said on how content creators can build their brands on Instagram, do what they love and earn a living through it. But finding the inside scoop, […]

When your content has value, it brings more engagement, which helps rope in more brand collaborations! What makes a content creator successful?  The ability to forge a human connection between their audience […]

Back in early 2019, I questioned why the influencer marketing niche in India is not regulated. In September 2020, I asked if we were on the path to making clear […]

This was a tempestuous year. One of the things that helped me get through it was the community at DYT. And when I say community, it includes team members but […]

She is 23. She has a full-time job. She is a travel and creative creator. She is Nidhi Khurana. Or as some may recognize her, Safarnamabynidhi. She was also our guest […]

There is no right age to be a content creator. Talking to Grish Majethiya proved it. He is the youngest guest I’ve had the chance to host on an AMA session. At […]

Every time I sit down to write one of DYT’s AMA sessions, I’m amazed by creators and Madhura Mukopadhaya was no different. The Incalculable Woman (that’s her Instagram handle, FYI) is a beauty, […]

When I started DYT, never once did I think that what I’ll love most is talking to such diverse creators. I’ve spoken to a creator who converted 2000 followers into 100,000 […]

You meet some creators, and you’re amazed at how profound their knowledge and expertise is in a niche.  And then there is Vishakha. A former actor, a VJ, an entrepreneur, a […]

A little recap for those new to Formal Gossip. It is an online video call series, hosted by yours truly. These 30-minute conversations with established content creators are an attempt […]

As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy […]

This month, I sat down with Rashi Kalra, a.k.a Outdoorsy. She wears a lot of hats – yogini, travel blogger, visualizer, filmmaker, and photographer are just some of them.  For […]

  A little recap for those new to Formal Gossip. It is an online video call series, hosted by yours truly. These 30-minute (and sometimes more) conversations with established content […]