As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy […]

This month, I sat down with Rashi Kalra, a.k.a Outdoorsy. She wears a lot of hats – yogini, travel blogger, visualizer, filmmaker, and photographer are just some of them.  For […]

  A little recap for those new to Formal Gossip. It is an online video call series, hosted by yours truly. These 30-minute (and sometimes more) conversations with established content […]

TL;DR: It’s you. Creators sway your opinion on anything and everything!   As 2019 rolled on, influencer marketing became part of the big leagues. It went from being an afterthought […]

For the first episode of Formal Gossip, our online video call series, I hosted a creator still relatively new to the field. It’s been a year since Kriti started producing content, yet […]

To quote Kriti, it is tons of videography, production, editing, photography, and with it comes a lot of challenges. Formal Gossip is our way of helping you through it.   […]

Hell yeah, you should!     When Instagram started, there was just one profile – basic. You could keep it private or make it public. But time changes everything, and […]

Jiggly arms have been the bane of existence for a lot of women. As you try on a sleeveless dress or top, you question your breakfast, lunch and dinner choices. […]

Content creators, your power is undeniable! A nod from an influencer is the best endorsement a brand can get. Why? Because 92% of the present consumer trusts peer recommendations far […]

Credible. Trustworthy. Authentic. And reliable. Creators of today are all this and more. And that’s why 92% of people rely on influencers for recommendations more than traditional adverts and mega-celebrities. […]