The powerful on social media have a long reach. A reach that is not limited to celebrities with over 100,000 followers. It doesn’t matter if there are 500 or 16,000 […]

Influencers of the online world, wake up. It is that time of the year when the spirit of giving is alive and social media is the place to bundle that […]

This is भाग दो of our series on influencers collaborating. If you’ve directly landed on this page, please do give this post a skim. Else you’ll be slightly lost. You, […]

They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and night, but it is as […]

“Let’s break for elevenses” were the words that got the whole DYT cabal stuck. The word ‘break’ was much understood and much appreciated. It was ‘elevenses’ that had many of […]

2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short Instagram post. (Believe us; the […]

The sneaky bombshell we dropped a few days back said “76% of Indian internet users have their digital purchases influenced by social media,” i.e., the power of top instagram influencers […]

We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers of words, we humbly accept […]

As a young entrepreneur, the one question I am asked infinite times is “what’s a shared economy platform?” Bear with me, those of you rolling your eyes. You are the […]

Since time immemorial (read: 2010), the heart of Instagram has been ‘the heart.’ The icon has had the power to tear down the throne of Kylie Jenner and give it […]