Instagram, Facebook, LinkedIn or YouTube Live are great tools for content creators. There are no ifs and buts about it. However, typical posts take you only so far. There are times […]

When we started the Monday to Saturday series, we had just realised that people make a company. After COVID-19 hit, this inherent truth was hammered in further. So, here’s us […]

Established content creators with their #vacay pics and travelogues make collaborations look easy. For the creators who are still finding their footing, paid collabs are more like dreams, continually out […]

The Internet changed everything, from how we learn to how we work. With social media channels adding the shop feature, it is also changing the way we buy things.  The […]

Entering a new market is never easy for brands. The reasons are myriad, sons, but the crux is that every brand is formed and honed in the home market.  UNCTAD […]

We can spout numbers like viewers are 2.4x more likely to view user-generated content as authentic compared to content created by brands. But what would be the use? As marketers, you […]

When Instagram decided to hide Likes, we were ecstatic because by hiding the count, the relentless competition between users to rack up double taps could finally be laid to rest.  […]

Creators taking the baby steps in the world of influence don’t have the moolah to buy a fancy camera. Neither do they have the time to learn the ins and […]