For a brand, allotting a piece of the advertising pie to influencer marketing is a must. The field has become so mainstream that no brand, irrespective of how small or […]

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I […]