Instagram Television, or IGTV, is one of the oldest and most classic among a myriad of Instagram features. First introduced in 2018, the long-form video content with a range of […]

We can spout numbers like viewers are 2.4x more likely to view user-generated content as authentic compared to content created by brands. But what would be the use? As marketers, you […]

We’re a little late, but the news is still worth sharing. Your favourite phrase, “Swipe Up,” is extinct.  Yes. You heard it right! Instagram replaced the classic “Swipe Up” feature […]

One thing Instagram has taught us is that fashion is personal. You don’t have to follow a trend just because everybody is doing it. You wear what you want to […]

Before social media became the beast it is today, the content was unfiltered, unedited, and raw. Then came influencer marketing and the quality of content began to matter.  Why? Because […]

When we talk about creators and how they can make money, the focus is generally on Instagram. While that is all well and good, it is not the only platform […]

Is your blog not attracting enough targeted traffic?  Are you trying to find fresh ideas and creative content for your blog?  If the answer is heck yes, then this article […]

What is highly essential for running an effective influencer marketing campaign?  Data.  The data might be about the number of impressions a post made or the number of likes it […]

A hard and fast rule that guides today’s content creators is to find a niche.  Identify and focus on verticals in which you can become an expert and authority, ones […]

If you’ve scrolled through Instagram or watched a healthy dose of BuzzFeed India videos, you likely know Srishti Dixit. A comedian and cat mother, Srishti is known for her hilarious […]