Brands are looking for influencers. More accurately for content creators. Even more, specifically brand advocates with smaller following. Why? Because brand advocates have a community of deeply loyal and highly engaged fan […]

If you want campaigns and grow your audience, it is time you become a brand advocate and not merely an influencer. In the past few months, every time I talk […]

#AsSoftAs goose down? Baby’s bottom? Kitten’s paw? Turns out we were wrong on all counts. It is #AsSoftAs a DaMensch! We’ll stop beating about the bush and get right to it. The […]

… that is if you have the daring, bravery and valour for series that are as complicated as pronouncing (or baking) croissants! We like our shows as simple as boiling […]

Way, way back in another lifetime (actually 2014) a Harvard Business Review post said: “to raise productivity, let more employees work from home.” What we want to know is who these super-human […]

Variety is key to promoting a podcast on Instagram. That’s the inside tip we shared with you in our previous podcast blog. In this one, we tell you how to really get […]

  If the COVID-19 pandemic taught us one thing, then it is the value of life. On a lighter note, it taught us that many of our doctor visits could […]