It took time for Instagram Reels to go viral. But viral they did go, and there’s no stopping them now. Part of the success is that Instagram timed the launch […]

Getting started as a micro-influencer can be tough. Finding your voice, figuring out what performs well with your audience, growing on the platform, can seem like a lot, especially when […]

One thing Instagram has taught us is that fashion is personal. You don’t have to follow a trend just because everybody is doing it. You wear what you want to […]

Are you stuck in a cycle where you create amazing content after amazing content but still can’t reach where you want to be? Yup, that’s common and pretty normal, to […]

Catching the eye of the audience can be really tricky especially for new bloggers as millions of them are already floating around on the internet. Here are 7 hacks to […]

The Influencer Marketing Industry has witnessed expansive and disruptive growth in recent times and is expected to grow at the rate of 32 percent, compounded annually, to touch 24 billion […]

By now you would probably already know what sustainability means with the increased awareness around it in recent years.  With the fashion industry being the worlds second-largest polluting industry, sustainability […]

We’ve decoded plenty of Instagram handles by now: Sakshi Sindwani, Masoom Minawala Mehta, Bruised Passports, Siddharth Batra, Karunesh Talwar, and Rahul Subramanian. From each one, we got phenomenal tips that any content creator can use to […]

When we talk about living in an era of constant evolution, social media is as dynamic and volatile as it can get. Trends become outdated before one even realizes and […]

On another episode of decoding popular social media handles, we have Ankush Bahuguna.  If you read that with a game host impersonation, YOU ARE THE MVP! First and foremost, he […]

For a newbie creator, there is just one way to make money through social media – brand collaborations. And that is true up to a point.  You post a Reel, […]

Have we or have we screamed this question in anger? Or maybe sighed in frustration? There is no not.  For every creator, there comes a point when Instagram followers stop growing. There are dozens […]

Anecdotally, we know influencer marketing campaigns are effective. Each one of us has searched for or bought a brand, product or service because a content creator recommended it. It’s finding […]

Does this happen to you too? A particular idea that seemed bang-on, on-point and 💯  when brainstorming just fizzles into obscurity when you actually publish it. There is a reason […]

Let’s face it, we watch more videos than we read, talk, eat, or even breathe! The growing prominence of video content has paved the way for platforms to experiment with […]