What do we do on our days off? We start by binging on content by our favourite creators and then spiral down the internet rabbit hole. That’s how one of […]

We are a creator-first platform. That’s a glorified way of saying you are in full control. Always.  Once you download the DYT app, you can pick any brand campaign you love, create […]

Take the example of any cult brand- their values & identity are deep-rooted in their customers. It’s a result of the value they have created over the years that has […]

How to Create Great Content? As people who eat, sleep and breathe creators, we can exhaust a Yottabyte worth of memory on how to create great content. But it is […]

There are several key metrics a brand can track to measure the performance of an influence marketing campaign. That’s why this is a fairly long post and why we made […]

Even before the inception of social media, brands were trying to trigger an emotional response from the consumers. They have been curating their communication by roping in celebrities for better […]

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of […]

Influencer marketing can be a golden opportunity for brands looking to raise awareness, initiate discussions, and include some form of engagement around their product/service. But, it still makes managers scratch […]

We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers of words, we humbly accept […]

Nano and micro-influencers will grow as will video content. Those were our predictions for 2020. And despite the pandemic, they proved true. So true that the two influencer marketing trends show no sign […]