Does this happen to you too? A particular idea that seemed bang-on, on-point and 💯  when brainstorming just fizzles into obscurity when you actually publish it. There is a reason […]

Let’s face it, we watch more videos than we read, talk, eat, or even breathe! The growing prominence of video content has paved the way for platforms to experiment with […]

If you are a content creator, then you might be familiar with the term media kit. However, if you are a newbie content creator, you might not have a clear […]

An influencer doesn’t manipulate others. Instead, they show them opportunities and the real picture, motivating them to try out new things, be it a café or a product recently launched […]

We, as people, have learned to ignore traditional advertising. When we want recommendations, we turn to our peers. Essentially, we went back to word-of-mouth marketing. The difference is that now […]

Like the search engine’s ranking algorithm, Instagram too has introduced its algorithm to judge the visibility rank of the posts a user will see in the feeds. This algorithm works […]

3 Influencer Crises and How You Can Kick It’s Ass   Influencers are always in the public eye. And sometimes they make a mistake and find themselves in the middle […]

  Is Instagram muting your voice with shadowban? That’s a question every creator has asked when engagement numbers drop.   But does Instagram really shadowban accounts? Way back in 2018, they […]

When we started the M2S series, we had just realised that people make a company. After COVI-19 hit, this inherent truth was hammered in further. So, here’s us introducing you […]

Decoding Siddharth Batra’s Instagram For Content Tips Men and beauty is not a new topic. What’s new is the number of men who have become more experimentative and vocal about […]