Remember the 1980s and the 1990s, when people believed only in conventional professions- a doctor, a government job or a businessman because any other profession was a risky deal? No […]

According to the adpresso data, more than 80% of active users on Instagram watch stories every day. This means, almost double the users in your followers’ list are exposed to […]

Even when we know about the 80-20 process to grow on Instagram, it’s almost impossible to scale your page without battling the likes of Insta. Algorithm.    Yes, we’re talking […]

What do we do on our days off? We start by binging on content by our favourite creators and then spiral down the internet rabbit hole. That’s how one of […]

We are a creator-first platform. That’s a glorified way of saying you are in full control. Always.  Once you download the DYT app, you can pick any brand campaign you love, create […]

Take the example of any cult brand- their values & identity are deep-rooted in their customers. It’s a result of the value they have created over the years that has […]

How to Create Great Content? As people who eat, sleep and breathe creators, we can exhaust a Yottabyte worth of memory on how to create great content. But it is […]

There are several key metrics a brand can track to measure the performance of an influence marketing campaign. That’s why this is a fairly long post and why we made […]

Even before the inception of social media, brands were trying to trigger an emotional response from the consumers. They have been curating their communication by roping in celebrities for better […]

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of […]