Influencer affiliate marketing is taking the world by storm, and for good reason. In an age where content is more common than fresh air, traditional advertising doesn’t work. Especially for D2C brands. Influencer-generated content, be it from barter collaborations or affiliate programs, lets you rise…
Influencer marketing campaigns are swiftly replacing traditional marketing strategies. They reach audiences with high levels of precision, customisation, and outcome. Yet, when brands and marketers think of influencer marketing, they imagine a cheesy photo of a creator posing with their product. When the truth is…
YouTube Shorts are 15 to 60-second snackable videos that give you an easy lift to reach a lot of new people and subscribers. All you need is a smartphone and the Shorts multi-segment camera in the YouTube app. Here’s nearly everything you need to know…
In 2022, we published more than 160 articles on our blog. We crossed 70,000 clicks, made over 2.86 million impressions, and reached 137,258 page views. It was a good year, to say the least. So, we now look back on the most popular blog topics…
There will always be a long list of reasons not to travel. So, if you’re a budding travel content creator or just a wanderer, we give you all the reasons you should travel. FYI, where you travel is never the question. It can be anywhere:…
It all started 3 weeks ago. The product team at DYT decided to close 2022 with a bang. A big bang. So they designed, developed, tested, and shipped group chats. What’s group chat, and why did we make them? Content creation is chaotic. Creating content…
TL;DR: Social media trends in 2023 that influencers and creators should care about to grow are authenticity, audio content, community, short content in tall format, and regional content. 7 seconds. That’s all it takes to make a first impression. We don’t say so. Researchers from…
It’s nearly the end of 2022, and we’ve finally reached a stage where brands need to measure influencer marketing campaigns. But can we even measure an influencer campaign? Isn’t that what all the fuss is about – the inability to quantifiably track ROI in influencer…
TL;DR: 5 influencer marketing trends will reign in 2023 – realness, collective influence, communities, affiliate payment model and using gated content Three years ago, when I forayed into influencer marketing with DYT, there were many doubters. Some wrote it off. Others painted it as a…
Songs can evoke a range of emotions. Some songs can bring you joy, while others can make you sad or afraid. Music is therapeutic, and therapists are music influencers and creators. So, if you love music and want to discover the top music influencers on…
Christmas is in the air, and while we love sipping good mulled wine next to a decked Christmas tree, we love gifts more. It’s the thng we look forward to every year. Why? Cause Secret Santa is fun. But brainstorming Christmas gift ideas is not!…
TL; DR: Don’t be fooled by what others say. The follow/unfollow method does NOT work! If you’ve been trying to hack Instagram and gain more followers, there is one method that seems like a no-brainer. Follow dozens, if not hundreds, of accounts in your niche…
Never underestimate the power of trending Instagram hashtags. Not only do they help your posts reach a target audience, but they also attract new followers in your niche, increase engagement, and develop a more positive and recognisable brand image. First, what exactly is an Instagram…
TL;DR: The top 10 social media influencers in India (or with a bit of India inside) according to us (and, we bet, mostly everyone). Before we begin, think of 5 #thngs you like to do in your leisure time. While no two individuals are the…
As an actor in movies like Axone, 99 Songs, and Call my Agent, there is much to love about Merenla. But as a creator, she is even better. Take a look at Merenla Imsong’s Instagram account, and you’ll love her comedy skits on Reels and…