The unwritten rule (or is it written?) in marketing is consistency. It’s why we…
Influencer Marketing
107 Articles
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TL;DR: As a creator, you need to sell yourself, and nothing promotes you like…
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Digital marketing is set to become the leading medium in India. GroupM’s future report…
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Instead of beating around the bush (because who has the time for that!), we’ll…
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The influencer marketing industry reached the soaring heights of $13.8 billion in 2021, and…
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The all or nothing approach is antiquated. For the modern marketer, data-led influencer marketing,…
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This is an example of social proof: Imagine you have arrived in the South…
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“Influencer marketing is the big thing right now!” “Social media marketing is the way…
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We are constantly bombarded with the “we are in a creator economy” statement, and…
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A Google study found that “for every person who clicks on the link of…
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The power of social media gave birth to a new form of marketing. We…
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The pandemic brought an instrumental shift in all facets of life – wearing masks,…
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The talk of the town today is the DYT x Havells influencer marketing campaign…
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The talk of the town today is the Klairs’ Campaign that we did a…
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When we thought 2020 was going to be a big year for creators around…