The unwritten rule (or is it written?) in marketing is consistency. It’s why we…
Influencer Marketing
TL;DR: As a creator, you need to sell yourself, and nothing promotes you like…
Digital marketing is set to become the leading medium in India. GroupM’s future report…
Instead of beating around the bush (because who has the time for that!), we’ll…
The influencer marketing industry reached the soaring heights of $13.8 billion in 2021, and…
The all or nothing approach is antiquated. For the modern marketer, data-led influencer marketing,…
This is an example of social proof: Imagine you have arrived in the South…
“Influencer marketing is the big thing right now!” “Social media marketing is the way…
We are constantly bombarded with the “we are in a creator economy” statement, and…
A Google study found that “for every person who clicks on the link of…
The power of social media gave birth to a new form of marketing. We…
The pandemic brought an instrumental shift in all facets of life – wearing masks,…
The talk of the town today is the DYT x Havells influencer marketing campaign…
The talk of the town today is the Klairs’ Campaign that we did a…
When we thought 2020 was going to be a big year for creators around…