What Happens When Instagram Likes Are Gone?

Since time immemorial (read: 2010), the heart of Instagram has been ‘the heart.’ The icon has had the power to tear down the throne of Kylie Jenner and give it to an egg. It’s a validator of sorts. Get enough of them and you are a social media influencer. Fail and you are awake at 0-dark-thirty obsessing over a measly post. In so many words, for every positive of the ‘heart,’ there is an equally dominant negative. And Instagram knows […]

  September 10, 2019

Hacking Humans: Social Media, Social Engineering 2.0 And Its Impact

Books are the source of all knowledge. Read, read and then read some more. That’s what most of us were told. (Well, those of us who have crossed a ‘certain’ ripe old age.)  To all those parents, mentors and random strangers out there who said the words, ad nauseam; we beg to differ. Well, to the peeps behind DYT they introduced many marvels. Case in point – Zoe Keating, the cellist par excellence who some of you may have heard […]

  

  September 10, 2019

The Effect of Social Media on LGBTQ+ 

Stans of OITNB (or Meghan Markle) will know who Laverne Cox is, those who don’t, here’s a crash course: Laverne is the transgender woman who cut a swath through stereotypes and glass ceilings. Why choose her as the introduction? Because she is one of the LGBTQ+ advocates leveraging social platforms to give voice to marginalized groups. Her piece in the September Issue of British Vogue is just one of the recent instances.  The Impact Of Social Media On The LGBTQ […]

  September 10, 2019

The Importance of Showing Up

For those who have been working their butts off and not quite reaching the mark, this is for you. I have this strong belief, rather faith, that the essential element needed to attain what you want to achieve is perseverance or what most of us appreciate as the Woody Allen quote: “80 percent of success is just showing up.” For me, it took a rollercoaster ride of eight or so months, from the day in London’s Victoria Park to realise […]

  September 10, 2019

The ‘Social’ Elections – They Have a Code Too

Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok Sabha elections. To be held from 11th of April, the counting is all set to happen on the 23rd of May. One part of me is thrilled to see the inclusion of Social Media under the MCC (The Model Code Of Conduct). For those not in-the-know, MCC is a set of guidelines released by the Election […]

  September 10, 2019

The Ethics of Influencer Marketing

Unless you are living under a rock, you know what influencer marketing is, and I don’t have to spell out the numbers to justify its multi-fold growth across the globe. What I am going to throw light upon, in this piece, is:   the impact it has the reason why it needs to be regulated what are other countries (specifically UK & US) are doing about it.   So, go ahead, stop your thumb and give it a read. I […]

  September 10, 2019

Dear To-Be Influencer, Here’s How You Do It. Love, DYT

Anybody who believes the wide web of social media is a fad is #craycray. It is very much alive, and it is here to stay. If it was going to be lost in the mists of antiquity, tell us, will it have reached 1000 million active monthly users.  What does it mean?  Two things. One, any person can create and promote content to an audience that sweeps over oceans. Two, brands are hankering to get connected with that 1000-million audience. What […]

  September 9, 2019

The Chronicles of Influencer Marketing – The Rise of “Everyday Individuals”

It shouldn’t come as a surprise that influencer marketing has been alive and thriving for over 250 years. After all, for as long as people have been selling, there have been ways to influence the buying decision. Yet, when we heard the story of  Josiah Wedgwood shock was the station we arrived at on the journey to dumbfounded!  The tale got our grey matter churning. What is the history of influencer marketing? How far does it go and what path […]

  September 9, 2019